Using productivity techniques (and harnessing the mind-blowing focusing skill of a ninja) to make sure you get everything you need to get done in a day is just part of the battle when creating content. Once you’ve found the time to sit and write, try the following tips for creating—consistently—high-quality content.
Re-purpose, reinvent, re-imagine content in different formats.
That single blog post could have a new life as an infographic, a slide presentation with neat images, and a video with compelling graphics. You can spin content into different formats, and give yourself enough time to not have to come up with an entirely new piece.
Use your audience as topic resource.
This works for video or for written content. The point is to use to the questions, problems, or general observations of your audience into topics for content. Use your own expertise on the subject matter. Share your insights. And inspire further discussion, which should generate more topics for your content.
Leverage your expertise and experience further with advice or reviews.
If you’ve done right by your business, then you might already have built enough reputation to offer valuable advice or reviews. This works best in video or audio format because your audience would give your recommendation or critique more weight when they hear it from you. You can even add a panel of experts and turn the content piece into a series.