Source: http://www.entrepreneur.com/article/254473
An excellent content marketing strategy has many moving parts. Each one is important to the success of your efforts. But it is the content at the bottom that will capture your most qualified leads. This content type is often limited to audience members willing to give their information in order to gain access – that is why it is known as gated content. For your gated content to be effective, it must be worth the download.
Gated content
3 Qualities Of Valuable Gated Content
It contains information that only your company has – Be sure to provide pieces of information that cannot be found somewhere else where they don’t need to share their personal details. If, for instance, you have developed a specific formula to calculate a certain metric or perhaps performed original research, include this in a piece of gated content.
Provides a deep understanding about the topic – Copying and pasting content into an eBook or a white paper won’t be enough. Take time to gather more quotes from the experts. Perform supplemental research to back up your claims. Your gated content must leave readers feeling “full” since it provides all the information they need.
Easy to understand and use – Before you gate your content, make sure that it is easy for the readers to understand and use. In case you created a spreadsheet to help users in terms of organizing information, you need to include a guide on how to use it efficiently.