Source: http://www.addthis.com/blog/2015/10/22/5-reasons-to-embrace-content-marketing
Content marketing is now considered as one of the most innovative forms of marketing yet. However, not everyone has been taking advantage of this marketing tactic, and if you happen to be one of them, you should rethink your marketing strategies. Content marketing offers a highly cost-effective means of reaching out to audiences and keeping them for the long-term.
Reasons to use content marketing
Here are some of the reasons why you should start on your content marketing strategies soon:
1. Content marketing can help create a trustworthy image for your brand. The type of content that you release to the public will affect the kind of image that you want to project to your audience. Sharing high-quality, useful content will help build trust among audiences, so always ensure the quality and relevance of your material.
2. Content marketing helps increase awareness about your business. It’s not enough to just let people know about your brand and its name, so help educate your audiences about the services that you offer and your relevance to them and their needs. Content marketing can do just that.
3. Enhance your SEO strategies using content marketing. SEO and content marketing may appear to be conflicting strategies, but they are not; sharing content on the web can help build your links organically, effectively enhancing your SEO.