Source: https://www.entrepreneur.com/article/275349
As compared to Twitter, Facebook, and Pinterest, Instagram remains closed off to a certain extent. Experts say that marketers are hesitant of using this platform because they are now knowledgeable enough on how to efficiently drive and measure sales from Instagram.
Getting sales from Instagram
How To Get Leads & Sales From Instagram
1. Make use of pertinent hashtags – Think of hashtags as keywords. Use just enough to be discoverable. When including abbreviations used in your industry, consider checking what those abbreviations can lead to on Instagram. It is also important for you to analyse the best hashtags for your niche.
2. Consider where you link – Be very clear on what you want them to do on your site by linking your post to the most appropriate page. You can direct them to your latest blog post, store page, or to your “about” section.
3. Convey a story – Remember that Instagram is about creative visual storytelling. Also, text matters as much as the visual aspect of it. What will make them stick for your journey is the text. Visuals, on the other hand, will help draw people’s attention. Masterful crafted storytelling will definitely entice people to click on the link provided.
4. Know what the competition is doing – You need to have a clear picture of what will work and what does not. Better yet, create a different experience on your page. Also, consider reaching out to influencers or people with huge followings and make them follow your brand.
5. Go after sales directly – Occasionally, delight your customers by creating a special sale with a promo code. Bear in mind that your success will greatly depend also on your skilful copywriting and excellent offers.