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Tips On How To Utilize Product Reviews To Improve Your SEO

By SEOPartner

Source: http://www.searchenginepeople.com/blog/product-reviews-seo.html

Many consumers today rely a lot on product reviews to help them make the right decision in buying some merchandise. Since most consumers read various product reviews online, this can also be quite a handy tool you can use to achieve your SEO goals.

Below are some tips that can help you learn how to correctly use product reviews in your SEO:

Make use of the right keywords – Create titles for your product reviews that contain a blend of long-term keywords (to help drive sustained traffic) and the trending keywords that you are using (to draw searchers in). Refer to your keywords only when appropriate throughout the article. And don’t cram too many keywords into the title or an article since this will look spammy and will alienate your readers and Google.

Post detailed product reviews – Be very thorough with your review. Answer every question consumer might have (and maybe some that they may not have thought of yet, if possible). In general, readers will want to know how the product handles, performs or feels. Don’t forget to list all the product specs at the bottom of your review page as well since this will enable all your detail-oriented readers to check sizing details, weight, memory, etc.

Come up with objective and unbiased reviews – Give your readers reviews that are comprehensive but don’t try to slant the product one way or another. Always focus on good content and establish yourself as an expert, a person your audience can trust and return to for more advice down the road. And if they like and trust you, then they’ll keep coming back. The more your readers come back, the more likely they are to buy from you in the future.

Don’t forget to share – Lastly, most product reviews for the latest releases in your particular market or niche (specifically high tech or consumer electronics) are topical. As such, you will be able to ride the wave of search traffic, Facebook, and Twitter activity. Once you publish your product review, share this on Twitter with the appropriate hashtag to take full advantage of the flurry of activity. However, keep in mind that these quick bursts of attention don’t last long. To experience the maximum effect, always stay on top of your social media efforts.

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Why You Should Continue Doing SEO

By SEOPartner

Source: http://blog.boostability.com/how-long-should-i-be-doing-seo/

Do you want to keep your spot on the top page of Google’s search results? Here are the reasons why you should continue optimizing your website to show up in organic search results.

1. SEO is not a one-off undertaking
SEO, like other forms of marketing, is a repeated cycle of data gathering, devising strategies, creating a campaign, measuring success, revising and tweaking.

2. Google is contunually updating its search algorithm
You need to make sure that your SEO strategies follow Google’s guidelines to avoid getting penalized when an update happens.

3. You need to compete and stay above your competitors
You have to do your best to appear more relevant and stay on top of the search results. Put a great page title and meta description to increase user click through.

4. You will never run out of competitors
Even if the other search results do not offer the same product or service as you are, you still compete for space on the same page. Therefore, you need to appear above the other search results so that users will see your link.

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Ways To Keep Your SEO Strategies Working

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2420501/3-simple-ways-to-ensure-your-seo-strategy-isn-t-going-stale

SEO evolves so fast that if you do not keep up with the current trends, you’ll be left behind. It is important to keep innovating your strategies and make yourself up to date with Google trends. Below are three (3) simple ways to make sure your SEO strategies are still working.

1. Revisit Landing Pages, Keywords and do an SEO audit.
Take a look back at your landing pages and observe proper grammar, tone and business opportunities. Make sure your content is geared towards your customer’s interests. Keep them relevant, unique and ever fresh. As for the keywords, make sure they are still aligned with the objectives of your site or business. Conduct a keyword research that is based on business goals. Keyword rankings change from time to time in different SERPs. Ensure that you are making all necessary SEO efforts to have your target keywords rank high. This can be done by making an SEO audit of the campaigns you did in line with your business goals.

2. Reassess and Focus.
Track the progress of your long tail keywords. If these are no longer ranking or at least in the top pages of SERPs, conduct a reevaluation. Delegate someone knowledgeable on the matter to take responsibility of creating a new strategy that will work. Welcome fresh ideas and consider brainstorming among your team. Create a content plan. It will be useless of your keyword research is not backed up by a concise content plan.

3. Accept Feedback.
You can learn a lot from customer feedback. Through this, you’ll be able to identify pain points and opportunities that you have overlooked. This can include restructuring of concepts from a user perspective. Get feedback about the offline customer experience to determine the missing piece out of the bigger picture. From these feedback you can come up with a more redefined plan that you can use in the upcoming months.

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SEO Guide 101: How To Create Optimized Videos On Youtube

By SEOPartner

Source: http://www.redsquareseo.net/blog/2015/07/23/seo-tips-for-youtube-videos/

Youtube has now become one of the most popular social media channel in the world by pioneering free video sharing. It has also become the starting point of some of the biggest and most popular celebrities that we know today. Top companies make use of Youtube too to advertise and promote their products and services. In order to achieve success in their video sharing platform, below are some of the best tips you can follow.

1. Keep in mind that users love to watch videos that are interesting and informative. These are the kinds of videos that you need to create. Always make your videos relevant, unique and shareable. The recommended video length must be at least 3 minutes which may include appealing images and graphics. Use a nice camera to record it and an efficient software to edit it.

2. Target good keywords. Do not use generic and simple keywords if your aim is to get to the top pages of Google. Include terms such as “tutorial, how to, review, fitness and funny as these terms are some of the most searched terms not only in Youtube but in Google.

3. In terms of descriptions, make sure you add your target keywords while making it informative. Place your keywords in the first part so that users can easily see them. Write your descriptions in a way that users can easily understand.

4. Make use of tags. Add 5-10 tags in your videos and make them keyword rich. Don’t forget to include your brand name and location as well.

5. In some territories, users appreciate it more if you can upload a transcript of your videos. Some users may have a hard time understanding certain languages so it’s best to add a transcript of the complete video to send the whole message across.

6. Take advantage of your social media networks. Emved the videos and write a blog post relevant to it. You may add your video link to your post.

7. Add more videos. At first, you may not be able to receive a lot of views. This takes time but as long as you keep your page up to date, more and more traffic will get in your way. Always remember to interact and engage your users. Ask them to link and share your videos and thank them in advance for doing so. Create a schedule of when you plan to upload videos. Give your viewers something they can look forward to and a reason to come back.

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Black Hat Or White Hat SEO: The Story Of A Google Spammer

By SEOPartner

Source: http://inbound.org/post/view/confessions-of-a-google-spammer

What made Jeff Deutsch, a goggle spammer making millions of dollars using black hat SEO finally accept white hat SEO and stubbornly support the use of inbound marketing?

black-hat-or-white-hat

Black hat or white hat SEO

Black Hat SEO To Get Traffic

  • It may have worked well before.
  • Very profitable for spammers back in 2012
  • Users were ranking high for big affiliate keywords

The Historic Tweet

  • Google calls out Authority Link Network (ALN)
  • Business offering this service hastened its demise. ALN was getting deindexed.
  • Google’s deindexing, plus Panda and Penguin, were just too much of a challenge for them.

Embracing Inbound Marketing

  • Way for you to really go legit
  • Variety of outreach methods – permission emails, sponsored posts, social media
  • Content is king.
  • Content will take all targeted audiences to sites that are only meant to give them value.

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The First Four Things SEO Newbies Need To Learn Fast

By SEOPartner

Source: http://www.searchenginejournal.com/4-things-seo-newbies-need-understand-immediately/136079/

Being a newbie in the SEO industry is something you should not be scared of. Remember, all experts were once beginners. Take note of the four important things you need to understand first in order to learn the tricks of SEO in the long run:

Things SEO Newbies Need To Learn

Things SEO Newbies Need To Learn

1. SEO is about the end user’s over all experience. It’s actually a “give and take” scheme because factors that help improve the user experience will also help improve SEO and vice versa. Learn to understand the user’s intent. Ask what are the user’s goal or simply, what are they looking for?. The top three reasons why users use Google are to buy, to know and to go. Focus on users and understand how you can help them find the answers to their queries.

2. Inbound links are still important for SEO. Google still relies heavily on links to rank websites in their search pages. Penalties are still applicable to sites that violate certain rules of the Google Webmaster Tools. For websites that do good, they reward them.

3. Title Tags are still relevant nowadays. Titles tags are still believed to be one of the best ways to improve your current rankings. It must include your target keyword followed by your target demographic (for specific markets) and your brand name. These are the first things that appear on search results pages when a user type a certain keyword. This helps lure your users to click on your page so make sure to create a compelling title tag.

4. Opt for an optimized content. Quality content can also help boost your business sales if you mix it with an effective marketing strategy. Content marketing can help you earn money if you invest effort and time to create an optimized content. Needless to say and cliche’ as it may sound, content is king.

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