SEND ME REGULAR NEWS UPDATES

RankBrain: Google’s New Artificial Intelligence System

By SEOPartner

Source: http://searchenginewatch.com/sew/news/2432423/so-what-the-heck-is-rankbrain

There have been a lot of buzz about Google’s new machine learning algorithm. The news was from an interview with Greg Corrado, a senior research scientist at Google. In this interview, Greg mentioned that a large number of queries have been handled by an AI system called RankBrain.

What is RankBrain?

what is RankBrain?

Getting to Know RankBrain

RankBrain is an artificial intelligence system developed by Google. It helps process search results.

How it Works

It embeds large amounts of written language into mathematical entities and into a format that a computer can understand.

If RankBrain encounters a word or phrase it isn’t familiar with, it can ‘guess’ what words or phrases which might have a similar meaning then filters the results accordingly.

What is it for?

RankBrain is used for handling unique questions that have never been submitted to Google before. 15% of searches are new searches. It is needed to cope up with the demand of users.

Get Professional SEO Assistance Here

Predictions For SEO In The Year 2016

By SEOPartner

Source: https://moz.com/blog/ranking-factors-expert-survey-2015

Here’s what the experts think will happen in SEO for the year 2016. So what factors will be more important, will stay the same, and will not be a factor anymore?

SEO predictions for 2016

SEO predictions for 2016

Predicted to Increase:

  • Mobile Friendliness
  • Analysis of site/page’s perceived value
  • Quantity/quality of instant answers provided in SERPs
  • Usage data
  • Readability/usability/design
  • Influence of structured data in SERPs
  • Association with mobile apps and app popularity
  • Clickstream data from outside search results
  • Site speed
  • HTTPS
  • On-page topic modeling

Predicted to Stay the Same:

  • Topical relevance of links
  • Quantity of paid results on SERPs
  • Social signals
  • Presence and prominence of advertising vs content
  • Raw domain authority based on incoming links
  • URL structures/formatting/optimizatio
  • Internal links

Predicted to Decrease:

  • Effectiveness of paid links
  • Influence of anchor texts

Get Quality Search Engine Optimization Service HERE

Types Of Sites That Have A Hard Time Recovering After A Penalty

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2401261/help-my-penalty-was-lifted-but-traffic-has-not-increased

There are several possibilities why your website has not recovered after an algorithmic penalty. Here are some of them:

Sites that don't recover from a penalty

Types of sites that don’t recover from a penalty

Sites with very little chance of recovery
– Those that used to rank by spam links.
– There is a possibility that actual ranking (which is normally low) is given to the site after the penalty is lifted.

Sites that need more work or have to wait longer to recover
– Those that have been dealt with a manual unnatural links penalty can also be dealing with Penguin.
– Google will have to crawl every link in the disavow file and this process could take several months.
– Google will have to rerun Penguin to determine if the disavow is effective.
– Backlink audits should be done each month whenever your site is hit with the Penguin filter.
– There is a possibility that Penguin will ignore low quality directory links, and there is also a chance that these links can affect the site negatively.
– You might also need to cleanup on-site quality issues as there is also a chance that they are affected by the Panda algorithm.
– Aggressive links disavowing, in some cases, can cause site rankings to fall because the good links were also included in the disavow.

Sites that have fallen victim to a flawed algorithm
– Good quality sites but are still outranked by low-quality scraper sites.
– Even if the unnatural links were cleaned up, the Penguin algorithm can cause Google to distrust a site.

Get Quality Search Engine Optimization Service HERE

The Common Disavow Tool Myths

By SEOPartner

Source: http://cognitiveseo.com/blog/7282/8-renowned-experts-bust-common-google-disavow-tool-myths

Whenever we receive warnings from Google regarding dodgy links that are pointed to us, the most straight forward way of fixing this is through the disavow tool. While this may seem easy, there are actually a lot of myths and elements of confusion built up around using the disavow tool. Here’s a list of myths that you may want to know more about.

disavow tool myths

Disavow tool myths

Myth 1: Your site recovers after using the disavow tool
– The recovery of your site will depend on what genuine and reputable links it has. You might not end up on the Google SERP after using the disavow tool if it’s the shady, unnatural links that are the ones making your site rank in the first place.

Myth 2: Always disavow at the domain level
– Especially for links that come from spam directories, this is essentially true. However, there are also links that require disavowing at the URL level, such as press releases.

Myth 3: Pick and choose your links
– Even if it helps your website rank, links that clearly violate Google’s Webmaster Guidelines must be disavowed.

Myth 4: It is possible to damage your site by disavowing it
– Disavowing a site means you are simply implying to Google that you don’t want to include links that are coming from a certain site when they compute your rankings. Well, it doesn’t.

Myth 5: Google’s Webspam team reads the disavow tool
– The disavow tool is often used by webmasters as a request for reconsideration. Disavow files, however, are entirely machine read. All of the comments in the disavow file are for you and for your own use only, and Google’s employees will not read them.

Myth 6: Disavowing does not work
– In lifting manual penalties, the tool does actually work. The disavow file, together with a detailed request for reconsideration is a core component in getting a manual penalty revoked successfully.

Myth 7: There is no turning back once you disavow links
– By simply removing links from your disavow file and resubmitting it, you can actually reavow links.

Get SEO help HERE

Protect Your Rankings From Panda With Content Pruning

By SEOPartner

Source: http://cognitiveseo.com/blog/5587/content-pruning-the-technique-that-will-protect-your-rankings-from-google-panda

Old content that has little or no value, under-performing as well as duplicate can cause a decrease in your website’s rankings during post Panda 4.0. You should avoid polluting your rankings by pruning your content and including pages that you only want Google to rank in their index.

How to prune your content

How to prune your content

Method A: Use Google Webmaster tools

  • Google Index > Index status – crawled pages by the Google bot
  • Search traffic > Internal Links –list your pages and number of links pointing to each page

Method B: Use ‘Site‘ and ‘Google SERP Extractor‘

    • Identify pages with low ranking on GWT by taking a look at the top pages and sorting them out by ‘clicks’.
    • Classify underperforming pages by checking the number of impressions in a particular period of time.
    • Apply no-index on the underperforming pages
      Robots.txt prevents Google from crawling the pages
      Apply <META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”> on the header of these pages

Get Quality Search Engine Optimization Service HERE

A Realistic SEO Timeline

By SEOPartner

Source: http://searchengineland.com/cultivating-realistic-seo-timeline-214202

It is normal to feel frustrated when you can’t see the results of all the SEO you have been doing. Now, this may be because your strategy is not working or because your SEO timeline in unrealistic.

What is a realistic SEO timeline?

What is a realistic SEO timeline?

Site Fitness
SEO is all about taking care of the issues on your site so that it can stay competitive in the long run. Think of SEO as you work out in the gym, you need to keep working out regularly to maintain results in the long run. The goals you expect must be realistic, because if they are not, your website can be damaged and this can decrease your opportunities in ranking for your target keywords as well as increase the chance of your site incurring an algorithmic penalty.

Complexity and Long-Term Thinking
Tactics in SEO that are utilized in the past are recognized as ‘spam’ which means that their value are now being discounted. There is a big chance that past SEO tactics might result into a huge decrease in rankings when they are recognized as ‘spam’ by Google’s algorithm. SEO consultants that make use of white hat techniques and are making gradual progress could take the blame for the huge increase of drops in traffic on sites. This is the reason why it’s essential to start with a good SEO audit on your site to try to find issues that may arise and cause harm to your site in the long-term.

Team Effort
Often times, waiting for approval and waiting for your queue on SEO development costs a lot of time. Cooperation is crucial to the success of SEO, specifically an organization’s IT department as well as their social media team.

Need help with your traffic? Click HERE

What Changes Happened To Google’s Algorithm In 2014?

By SEOPartner

Source: http://visual.ly/google-algorithm-changes-2014-timeline

One of the most anticipated events in the world of SEO is of course, the announcements and releases of Google algorithm updates. To help you cope with the changes, here’s a list of updates for 2014.

ALGOUPDATE-min

Google algorithm updates 2014

February 6: Page Layout 3
– Sites with too many ads at the top were penalized by this update

March: SERPs Redesign
– Google redesigned the search results with bigger font titles, and a new ad appearance

May 16: Payday Loan 2.0
– This update targeted queries with the most spammy results like “porn” and “payday loans”

May 19: Panda 4.0
– Targeted sites with low-quality content

June 12: Payday Loan 3.0
– An update of the anti-spam algorithm

June 28: Authorship Photos Removed
– Thumbnails of content authors were dropped

July 24: Pigeon Update
– Update for local search rankings and was first seen in the US version of Google

August 6: HTTPS (SSL) Update
– Start of Google’s intention to improve security by moving to SSL

August 28: Authorship totally removed
– Google officially dropped its authorship feature

September 23: Panda 4.1
– A gradual roll-out that affected 3-5% of queries

October 1: In the News
– Non-news sites are now featured in SERP’s news box

October 17: Penguin 3.0
– Released more than a year after Penguin 2.1 but had a smaller impact than expected

October 21: Pirate 2.0
– Targeted websites that have been known for copyright infringements

October 25: Thin Content Update
– Unannounced update that changed the way Google classifies soft 404s and thin content

November 27: Penguin 3.1
– Many temporary recoveries have been recorded from this update

December 2-6: Penguin 3.2 to 3.4
– Continuous update rolled out by Google

December 9: Pigeon Update for UK, CA and AU
– The local ranking algorithm extended to Australia, Canada and the UK

Get Quality Search Engine Optimization Service HERE