google algorithm update

Update On Google’s General Guidelines

February 23, 2016 By SEOPartner

Source: http://www.morevisibility.com/blogs/seo/google-updates-its-general-guidelines.html

In January, Google announced changes on their Webmaster website. This includes new features, resources and support for brands that aims to make their sites search-friendly. Soon after, Google announced another important news – an update on their published guidelines.

Google general guidelines update

Google’s guidelines are important for marketers who want to learn how to about ranking on search engines. These guidelines will help them develop strategies that align with Google’s algorithm. Updates on these guidelines should be assessed for relevance on your SEO strategies.

The general guidelines section has a new format, design and edits.

General Guidelines Topics:
Help Google find your pages
Help Google understand your pages
Help visitors use your pages

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3 Must-Know Future Google Patents And How They Could Affect Search Results In 2016

November 27, 2015 By SEOPartner

Source: http://searchengineland.com/3-google-patents-need-know-2016-236896

The algorithms don’t stand still. Google make sudden changes and the best way to go along with these updates is to know how you can stay ahead of the game. Understanding the patents that Google is applying for perhaps is the best way. For 2016, outlined below are 3 patents and how they might impact search in the future.

Future Google Patents

Onsite And Offsite Trust

PageRank may be returning in one form or another.
This patent proposes to grow and expand on it what they built with PageRank.
Trust in and out from the links on your site is important.
You biggest undertaking is to put emphasis on building trust and authority for all of your content.

The Use Of Structured Data For Deduplication

Google may have found a way to reduce duplicate content.
It uses a Schema markup that discerns what is relevant, and what isn’t.
Expand your knowledge on using schema markup and find the appropriate markup for your site.

Rich Content To Answer Queries

Keep in mind that users are looking for more comprehensive answers to their queries.
This patent aims to display results that are relevant to user’s questions.
Update your site with rich content as this would be a huge contributing factor to a website’s ranking next year.

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How To Get Good Links That Can Help Improve Your Website’s Rankings

September 16, 2015 By SEOPartner

Source: http://www.free-seo-news.com/newsletter698.htm#facts

Having the wrong type of backlinks can get your website in big trouble when Google rolls out an algorithm update. So how do you get good links that can help your website?

1. All automatic backlinks are bad and have no positive effect on the rankings of your site
– You don’t have to worry about automatically created backlinks that use the rel=nofollow attribute.
– Avoid a penalty by getting rid of automatically created backlinks.

2. You won’t have much benefit from a link that is easy to get.
– Uploading an image to imgur.com and putting a link to your website in the description will not do any good to your site.
– A link that is easy to create won’t have an effect on the rankings of your site.

3. Getting backlinks from pages with high PageRank makes link building more difficult.
– Linking to a page with low PageRank is still good as long as the website has an overall high-quality.

4. Use your common sense when looking for a web page that could link to your site.
– By using common sense when building your links, you are making sure that Google will count in the backlinks to your website in all its algorithm updates in the future.

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Why You Should Continue Doing SEO

September 9, 2015 By SEOPartner

Source: http://blog.boostability.com/how-long-should-i-be-doing-seo/

Do you want to keep your spot on the top page of Google’s search results? Here are the reasons why you should continue optimizing your website to show up in organic search results.

1. SEO is not a one-off undertaking
SEO, like other forms of marketing, is a repeated cycle of data gathering, devising strategies, creating a campaign, measuring success, revising and tweaking.

2. Google is contunually updating its search algorithm
You need to make sure that your SEO strategies follow Google’s guidelines to avoid getting penalized when an update happens.

3. You need to compete and stay above your competitors
You have to do your best to appear more relevant and stay on top of the search results. Put a great page title and meta description to increase user click through.

4. You will never run out of competitors
Even if the other search results do not offer the same product or service as you are, you still compete for space on the same page. Therefore, you need to appear above the other search results so that users will see your link.

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Is Google Pushing Out Panda And Penguin Updates In Real-time?

April 14, 2015 By SEOPartner

Source: http://searchengineland.com/google-panda-penguin-realtime-218407

There had been news that Google is pushing out real-time updates for both Penguin and Panda. However, webmasters have been noticing some inconsistencies with Google’s statement.

Is-Google-Pushing-Out-Panda-And-Penguin-Updates-In-Real-time

Google pushing out updates

Overview
Panda targets sites with low quality content, while Penguin penalizes sites with unnatural and spammy links. Both updates run periodically, with Google making minor tweaks designed to improve the algorithms.

Lack of Notification
Google doesn’t inform a website if it has been hit with a penalty. Webmaster only find out about the penalty when they see a sudden drop in traffic after Google confirms an update. Despite repeated suggestions to include a penalty notification, Google has declined saying that this might enable spammers.

Long Recovery Period
A penalized website can remove all the shady links and produce quality content but until Google rolls out another Panda or Penguin update, the site will not notice any improvement on traffic and rankings.

Constant Penguin and Panda Updates
December 2014 – 6 weeks after confirming that a Penguin update has been fully rolled out, Google confused webmasters by saying that the update is still being rolled out.

March 2015 – Garry Illyes said they are constantly updating the Panda algorithm, making the Panda updates real-time. The last confirmed Panda update happened on September 2014.

April 2015 – John Mueller shared that he thinks Panda and Penguin are not real-time, and that they still do roll out the updates manually.

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Google Frowns Upon Doorway Pages

March 18, 2015 By SEOPartner

Source: http://thenextweb.com/google/2015/03/17/google-plans-ranking-algorithm-change-to-penalize-doorway-pages/

Google is all for improving and enhancing user search experience. Which is why they recently announced their plans about doorway pages.

Doorway pages to be penalized by Google

– Google announced that it’s making changes to the algorithm to penalize doorway pages.
– They say doorway pages that are created mainly to boost rankings in search engines can have a bad effect in the quality of the user’s search experience.
– Doorway pages are different from landing pages. Landing pages provide value by giving useful information, while a doorway page is made simply to trick people into coming to a site by showing irrelevant information in the search results.

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Google Will Nerf Doorway Pages in Upcoming Algorithm Update

March 17, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/google-to-devalue-doorway-pages-in-search-results/128419/

Doorway pages are pages that exist simply for the purpose of dominating the first search results page. The gist of the content is the same, paragraphs are reworded on each doorway page, but all doorway pages lead to the same sales page on one site. This leads to more traffic to that sales page, but creates a poor user experience, which is not in accordance with Google’s quality guidelines.

Ditch the doorway pages

Here are some helpful questions to evaluate whether your site has doorway pages:

Is your content created for the search engines and to drive traffic into your site, or are they vital to your site’s user experience?
Is the page optimized for generic terms even if the content of the page deals with a specific subject matter?
Do your pages contain the same information found on a different page on the same website, so that you can get more organic traffic?
Do these pages exist only to draw in affiliate traffic and send users along without adding any value in terms of having unique content or functionality?
Are these pages linked to from other parts of your site (eg. the navigation menu, sidebar, other internal pages) or are they purposely hidden (with backlinks from a network of sites) on the site so that they appear only on search engines?

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