Google AMP — SEOPartner

75% Of All SEO Specialists Not Yet Ready For Google AMP

April 29, 2016 By SEOPartner

Source: http://www.thedrum.com/news/2016/04/27/75-seo-specialists-arent-prepared-google-amp

Google’s Accelerated Mobile Pages (AMP) is designed with the goal of helping web publishers adjust to a mobile-centric environment. A recent survey of over 300 senior SEO professionals across the US and Europe, conducted by SEO PowerSuite, revealed that over three-quarters of SEO specialists are not yet prepared to implement it.

75% of all SEO specialists not yet ready for Google AMP

Half of the respondents expect AMP to have a significant impact on their page rankings

23% have begun to implement AMP on their mobile sites

29% plan to implement it over the next six months

42% say they plan to do further research on AMP before implementation

5% of respondents say they have no plans of supporting AMP

Strategic SEO Help here

Weekly Digest March 25 2016

March 30, 2016 By SEOPartner

This week at SEOPartner, learn how to make good headlines, use Facebook survey tools for better customer understanding, fix your online marketing efforts, discover the positive effects of Google AMP, make remarkable content and much more.

Creating Effective Headlines

A good headline makes a big difference. Here are tips on how to produce headlines that sell your articles.

Facebook Survey Tools For Businesses

Facebook can help businesses understand their customers better. Learn how to use Facebook survey tools here.

Be A Better Online Marketer

Online marketing should always be progressive. Know how to fix your marketing efforts here.

Effects Of Google AMP

Google AMP’s most direct advantage is speed. Learn the positive impact of Google AMP on online marketing here.

Creating Amazing Content

Producing brilliant content should be a priority for marketers. Follow this guide to generate more awesome content.

Effects Of Google’s AMP On SEO and Online Marketing

March 22, 2016 By SEOPartner

Source: https://moz.com/blog/how-googles-amp-will-influence-your-online-marketing

Google AMP is a way to fast-track content to mobile devices by relying on a specific form of HTML called AMP HTML. This way, mobile users can view articles up to 10 times faster.

Effects of Google’s AMP

Importance of AMP for SEO
– faster sites rank higher
– mobile-friendly sites are more likely to be clicked

How does Google AMP work?

* AMP HTML uses a set of pre-processing tags for text formatting and image embedding tags such as amp-ad, amp-embed, amp-img, amp-pixel, and amp-video

* AMP JS loads all external resources in an asynchronous way. This keeps “render blocking” from interfering with how quickly what the user can see. It also predicts which DNS resources and connections will be needed so it can pre-render content and pre-size images.

* AMP Cache grabs the most recent content and pre-positions them around the globe.

Positive Effects of AMP on SEO and Online Marketing

1. AMP is open source. This means it is open to the world of Google’s greatest developers.

2. AMP enabled articles will rank higher in the SERPs.

3. Paid search impressions will likely increase. Users usually click back on the search results to see what elese there might be. This will affect the number of paid search impressions.

4. AMP is for every publisher. Anyone can AMP format his or her content.

5. AMP content gets more readers.

6. More formatting options and features are still to come.

7. AMP will have analytics.

Negative Effects of AMP on SEO and Online Marketing

1. There are no forms in AMP content. If you need a form that can gather contact information to generate leads, you’ll have to wait for an AMP upgrade.

2. There are no external style sheets or Javascript.

3. Paid search result item impressions could decrease. If a search term is broad (i.e. “news,” “fashion,”), AMP articles will probably appear more frequently than paid search results.

4. AMP doesn’t solve the problem of page speed SEO for non-publisher sites. AMP is not intended to speed up e-commerce or brand sites, only news-type articles and blog posts.

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