Source: http://growthexperts.io/google-plus/
There are more than 400 million active users on Google Plus every day. In addition to that, the social platform also has some nifty features for business owners. Most importantly, using Google Plus for business can dramatically enhance your search engine rankings. As such, using this social media platform, in addition to other popular social media sites, is highly recommended for business owners.
Use Google Plus To Establish Your Brands Authority
Here are some tips on using Google Plus to help establish yourself as a leader in your niche:
1. Create a Google Plus business page as well as a personal page. Business pages are definitely useful for connecting with your audience on Google Plus. However, creating a personal page alongside your business page can provide more support to your page’s performance.
2. Create circles and add the relevant people to each group. Once you add relevant people to your circle, there is also a chance that they will add you back, increasing your network effectively.
3. Create valuable content relevant to your field. Content is king when it comes to marketing, so make sure to create material that will be highly useful to your audience to increase shares and repeat visits.
4. Use Hangouts on Air to share ideas with more people and establish yourself as an authority in your field. Hangouts Air provides a great set-up for connecting with your audience and speaking with them about your field. Creating connections with other experts in the field also helps build your image as an leader in your niche.