Source: http://searchenginewatch.com/sew/how-to/2420690/7-seo-tools-to-improve-content-marketing
Creating content for marketing is one of the most important tasks businesses must use these days to succeed online. However, content marketing is more than just creating content; it’s also about optimizing that content for search engines. Here are some tools you can use to streamline your content for SEO.
SEO tools for content
1. Squirrly – this is a WordPress SEO plugin that helps you on crafting your content by letting you perform a keyword research, at the same time optimize your content and measure content success. Find what your competitors use and what keywords are relevant for your article base on the keyword entered.
2. Google Keyword Planner – SEO professionals use this tool for pay per click to find keyword ideas and an estimation of their performance. This can also be used by content marketers to generate content ideas using synonymous or relevant keywords. Look for keywords that have high search volume and at the same time low competition.
3. Ahrefs Content explorer – One way to create great content is by looking for the best and most popular ones shared in your field and then comparing your own content against those and even following the same structure. Ahrefs content explorer helps you do just that.
4. Google analytics – When you create content, you have to be able to measure its ROI, and this tool helps you do that. Besides measuring content ROI, Google analytics can also be used for pretty much everything you need to streamline SEO: idea generation, optimization, testing etc.