Source: http://marketingland.com/5-reasons-keep-mobile-seo-even-though-ads-everywhere-175582
Paid search on mobile has grown and while some companies may have started to rethink their strategy when it comes to organic search, it is still important to reconsider and focus on increasing your overall traffic.
Reasons to keep mobile SEO
According to recent reports, there are many reasons you should continue focusing on your mobile SEO in 2016 and here are five of them:
Even with the combination of the first and second sponsored listing, the first organic listing in mobile still gets 73% more clicks.
- While the great majority of searchers all see the paid results, most of them actually scroll past these results to view the organic listings. In fact, organic listings gets 73% more clicks than the top two paid listings together.
Additionally, the top organic listing gets more than twice as many clicks as the top sponsored listing.
Searchers click on the top 4 organic listings more in mobile than on desktop.
- After comparing the traffic to above-the-fold listing on mobile and desktop, searchers are much less likely to click anything beyond listing #4 in organic. 92% of the clicks on the page go to the top four results on mobile while only 84% on desktop.
In bringing non-brand traffic from mobile, organic search is more effective than paid.
- Mobile search results has been pointed out as the biggest driver of non-brand queries. Brand and non-brand queries are all part of the marketing funnel, and each are valuable on its own way. However, non-brand queries are the most competitive since they are relevant to multiple brands and represent potential who are not yet brand-loyal.
Mobile SEO isn’t just 10 blue links on a search result page.
- Mobile SEOs can also optimize apps for app store search engines and AMP (Accelerated Mobile Pages) results.
Mobile SEO works
- Mobile SEO is effective. By simply fixing mobile-friendly errors, one can increase smartphone traffic by 84%. Paid search can be effective as well, and a great digital marketing campaign includes paid search and SEO. However, if you are rethinking of reducing your organic search budget for mobile because of the growth of paid search, consider these five points before making a decision.
