Google mobile search

This Week in SEO: Search Live Coverage Carousel + Tips for Easier SEO Work

September 6, 2016 By SEOPartner

This week at SEOPartner, we’re sharing: SEO updates that can deliver significant impact to your results, exciting changes in the marketplace to watch out for, good-to-know studies and information, and tips to try based on recent findings on search, online marketing and more.

Did you know? There’s now a way for Google to surface content faster than what’s currently possible. Desktop searches continue on a downward spiral, according to the latest figures. You can improve audience engagement on Facebook Live with five simple changes. And Chrome actually has extensions that are designed to improve your SEO work.

These and more are just some of the recent releases that are currently making the online marketing space abuzz.

What’s Hot

Here’s How to Get Your New Content on Google Faster

If you generate a high volume of breaking content (like live blogs, news updates and videos), then making sure they reach your audience fresh and fast is a must. Google’s pilot project, the new Search live coverage carousel, might just help you do that.

Search live coverage carousel, according to Google, makes it possible to “surface content more quickly than is currently possible with a standard crawl on your website.” This way, your audience are able to discover your breaking content once it’s available on your site.

To participate in the pilot project, your content needs to meet the criteria Google listed here and you’ll need to submit a request via the Search live coverage carousel opt-in form. Feel that you don’t meet the requirements? It’s still worth studying them to gain more insights on how to make your website more SEO friendly.

Source: https://www.searchenginejournal.com/search-live-coverage-carousel-comes-google-real-time-indexing/172202/

Mobile Searches are on the Rise for Google
According to comScore’s July 2016 desktop search rankings in the U.S., the search market share distribution (in percentage) is as follows:

StatCounter has also revealed that Google commands about 94% of the mobile market share.

By assuming (from these figures) that 55% of queries made on Google are mobile-based, it has been estimated that Google’s latest query distribution stands at 15.2 billion on desktop and 18.7 billion on mobile.

The conclusion? PC search volumes may be experiencing a downward slump, but Google is enjoying a hefty increase in overall searches thanks to its dominance over mobile searches. Worldwide, the search engine giant processes over two trillion search queries every year.

Source: http://searchengineland.com/billions-served-pc-search-query-volume-way-google-257899

Tips to Try

How to Make Your Facebook Live Content More Engaging

The Search Engine Journal team has been testing Facebook Live with their weekly show, SEJ News Live. They shared some tips based on their experience so far:

– Make longer intros without irritating your viewers.
– Interact with your viewers by asking questions.
– Repeat your main points to ensure your viewers get them.
– Call out viewers by name.
– Respond in the comments to keep the conversation going.

Source: https://www.searchenginejournal.com/tricks-for-getting-more-engagement-on-facebook-live/171155/

Good to Know

5 Free Chrome Extensions for Boosting Your SEO Task Efficiency

Improving your efficiency when performing SEO tasks can significantly impact your results. Search Engine Land recently rounded up five Google Chrome extensions that are ideal for increased productivity.

Nimbus Screenshot and Screencast
– Great for capturing and annotating screenshots. Useful for creating client reports, videos and full-page screenshots, which are often necessary for SEO work.

Check My Links
– Makes checking on-page links a whole lot easier and faster. A few clicks will let you identify just exactly how many links there are on a page and screen which ones work and don’t.

Word Count
– Essential in an SEO audit. You won’t have to copy and paste text to Word anymore with this extension.

Open Multiple URLs
– Expedites processes during link remediation wherein you have to open hundreds of URLs at once.

User-Agent Switcher for Google Chrome
– Lets you view how your website looks in various web browsers across different devices, allowing you to spot SEO errors efficiently.

Search: http://searchengineland.com/five-free-chrome-extensions-seo-practitioners-257274

SUMMING IT ALL UP

Here are the top takeaways from this week’s SEO news roundup:

Reliable Search Engine Optimization help here

Key Points To Boost Your Mobile Search Rankings

November 27, 2015 By SEOPartner

Source: http://www.morevisibility.com/blogs/seo/7-factors-that-affect-mobile-search-rankings.html

Many people are using mobile devices these days. And so, more and more businesses make sure that their site is mobile-friendly to accommodate the users. Also, Google data shows that there are more mobile searches than desktop searches in 10 countries including Japan and the US. Hence, it is very important that you know the key points to boost your mobile search rankings.

Boost Mobile Search Rankings

1. Website Speed. Check how fast your site loads. Top ranking mobile pages load in an average of 1.10 seconds.

2. Flash integration. Although Flash is working well with desktop, it is not necessary for mobile pages.

3. Page redirection. Most pages in top mobile organic positions are not redirected. As much as possible do not redirect your users to other pages.

4. Font size. For mobile sites, the average font size should be 15pt. It should be larger than the font size used for desktop.

5. Bullet points. For mobile sites, bulleted points are proven to be more effective.

6. Image displays. Limit your image displays to a maximum of 4. Images affect the load time of the mobile sites.

7. Content length. Reducing your word count for your mobile site content also proves to be very effective in gaining top mobile search ranks.

Strategic SEO Help here

Google Mobile App Welcomes More Complex Questions

November 17, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/google-wants-you-to-ask-more-complex-questions-on-its-mobile-app

Google announces that their mobile app can better understand more complex questions with their latest update on natural language search. With this announcement, they encourage users to ask questions in a natural way, like asking another person.

Google understands more complex questions

Read Google’s announcement here.

Natural Language Search Background

* In 2012, Google introduced the Knowledge Graph which is capable of recognizing queries related to individual entities, inlcuding sports teams and celebrities.

* After which, Google was able to answer questions like how old is a celebrity, or how did a sports team do on their last game.

* On Google’s latest update, the mobile app for iOS and Android is capable of understanding the meaning behind complex queries by breaking them down into semantics.

Although it isn’t perfect yet, Google encourages users to ask questions using your natural language. The more complex a question is, the more it tries to understand and answer the question correctly.

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