google penalty recovery

Source: http://www.searchenginejournal.com/first-3-steps-receiving-manual-penalty/142105/

There are lot of listed ways to resolve the problem of having a manual penalty but only a few discuss the mindset and techniques to recover from it. Most users respond rapidly without even understanding the reason for the penalty given.

handling manual penalty from Google

Yes, manual penalties can really hurt your rankings but it can be more practical and reasonable if you follow these three steps to help you recover from it:

1. Do not overthink. Relax and cool down your frustration.
Take note that manual penalties are handed down by real humans that are monitoring web activities online. Google has a team of specialized people that are put specifically on your niche. Rather than responding rapidly to the penalty, you should stay calm. Remember that manual penalty takes to time to recover. This may take a couple of weeks or even months. These penalties can be lifted and may also expire. Take your time to assess what happened and patch things up slowly but surely.

2. Know what exactly happened.
There could be a lot of reasons why you received this penalty. Penalties are not just being given, there’s a reason behind this. Understand this reason and it will bring you a step closer to finding the solution. Penalties are done algorithmically but remember that there’s a team of humans pressing that “penalty” button. There are 11 manual action penalties that come from Google and three of the most common are unnatural links to your site (impacts links), thin or invaluable content and unnatural links to your site. Once you find out why you have been penalized, it will give you the opportunity to further understand what to do next. These three most common penalties have different ways to resolve them.

3. Evaluate your links.
Since link penalties are considered to be the most common manual penalty, you have to download all your links and start analyzing them. It’s not easy to do analytics but there are online tools that can help you do the trick. Majestic, Ahrefs and Moz are just three of the widely used tools when link analysis is concered. Each of them have different crawling capabilities and use them to compare results.

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Source: http://searchengineland.com/8-tools-google-penalty-recovery-216649

Wondering if your site has been hit by a penalty? These 8 tools will help you assess and fix existing issues on your site.

Recovering from a Google penalty

1. Fetch As Google – This tool will allow you to simulate how Google is crawling URL on your site. It will then give you the option to submit that URL to the index.

2. Screaming Frog Web Crawler – If you think you have been penalized, this tool will help crawl a site and will then find problems such as thin or duplicate content, dead ends, internal redirects and other common issues.

3. Majestic SEO – An especially helpful tool when cleaning up your site’s backlink profile as it allows you to analyze the link profile of your (and your competitors’) sites.

4. Ahrefs – A very effective tool for inbound link analysis and detailed backlink reports. It tells you your site’s overall quality and pinpoint specific problems with individual backlinks that may be flagged as unnatural or spammy.

5. Monitor Backlinks – Since google supposedly ignores any nofollow links, importing your links from Google Webmaster Tools into Monitor Backlinks will allow you to look for your dofollow backlinks and then filter to switch to external to manually verify the backlinks.

6. Copyscape – In case you are suspecting that you are dealing with a content-based penalty from Google, this tool will help you find out whether your content exist elsewhere online.

7. Moz’s Google Algorithm Change History – This tool can be used as a great reference when diagnosing algorithmic issues – a valuable tool in finding out what may have gone wrong with your site when experiencing unexpected decrease in traffic.

8. Google Webmaster Tools – For every site, this tool is a vital(if not the most vital) resource. It will directly notify you if there are any manual penalties Google has imposed for your site. If you see that a manual action has been taken against your site, you’ll know that you need to work to get rid of duplicate content, disavow spammy backlinks, fix broken links, etc.

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The Essential First Three Steps To Handle Manual Penalty

8 Tools To Use In Recovering Google Penalty