Google plus — SEOPartner

Source: http://socialmediarevolver.com/5-reasons-why-google-plus-is-dead/

Google+ was launched a few years back, and the social media platform appears to be the one service that everyone who loves Google just doesn’t want to use.

Why is Google on a life support

There are many reasons for this, and outlined below are the top reasons why no one wants to use Google+:

1. This social media site serves no social purpose. Unlike its more popular counterpart, Facebook, Google+ isn’t focused on creating social connections. The tech giant has separate apps for photo sharing (Google Photos) communications (Hangouts) and even video sharing (Youtube)—all of which are essential to the social experience. So what is Google+ for?

2. Google+ does not offer unique services. This platform was built with almost the same services as its rival, Facebook. Since there are no new or unique features that would set Google+ apart from the competition, it’s just a redundant service and there is essentially no reason to switch.

3. Google+ is complex and not as easy to use. For any website nowadays, a highly intuitive and easily understood user interface are the keys to success. Google+ does not have these and usually scares off potential users, especially those using the service for the first time.

4. Everyone else is on another social media site. “Social” it the key word in social networking and there’s just no reason to stay on Google+ if everyone else is off hanging out on another website.

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Source: http://growthexperts.io/google-plus/

There are more than 400 million active users on Google Plus every day. In addition to that, the social platform also has some nifty features for business owners. Most importantly, using Google Plus for business can dramatically enhance your search engine rankings. As such, using this social media platform, in addition to other popular social media sites, is highly recommended for business owners.

Use Google Plus To Establish Your Brands Authority

Here are some tips on using Google Plus to help establish yourself as a leader in your niche:

1. Create a Google Plus business page as well as a personal page. Business pages are definitely useful for connecting with your audience on Google Plus. However, creating a personal page alongside your business page can provide more support to your page’s performance.

2. Create circles and add the relevant people to each group. Once you add relevant people to your circle, there is also a chance that they will add you back, increasing your network effectively.

3. Create valuable content relevant to your field. Content is king when it comes to marketing, so make sure to create material that will be highly useful to your audience to increase shares and repeat visits.

4. Use Hangouts on Air to share ideas with more people and establish yourself as an authority in your field. Hangouts Air provides a great set-up for connecting with your audience and speaking with them about your field. Creating connections with other experts in the field also helps build your image as an leader in your niche.

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