Google SERP — SEOPartner

3 Ways Organic Search Marketers Can Adjust To Google’s New SERP Ad Layout

April 15, 2016 By SEOPartner

Source: http://searchengineland.com/how-to-adjust-seo-strategy-to-new-ad-layout-in-serps-245600

Google recently decided to remove the ads located on the right bar of search engine results pages (which were typically ignored by web users) and instead began showing up to four ads above the organic results. How can SEO professionals continue improving their organic search traffic with these changes?

How to adjust to Google’s new SERP ad layout

Rethink your keyword strategy

You can try placing higher priority on keywords that have fewer ads located between the top of the page and the organic results.

Improve your local SEO methods

Your focus should be on getting into the local 3-pack and in authoritative directories so your business can remain above the fold.

Strengthen your content game

Use more long-tail keywords since these encourage more ad-free SERPs to surface.

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Google Removes SERP’s Right Hand Side Ads

February 22, 2016 By SEOPartner

Source: https://searchenginewatch.com/2016/02/21/google-is-removing-all-right-hand-side-ads-on-serps-worldwide

As numerous sources have confirmed, effective Friday, February 19, Google has decided to no longer show AdWords ads on the right hand side of its results page. Google will only show them at the top and bottom of the search engine’s results page, and may increase the number of ads from three to four if the search query is considered to be “highly commercial”.

Google removes SERP’s right hand side ads

This roll-out will definitely affect users of different languages worldwide and will also bring desktop experience closer to mobile experience.

For regular users, the right hand space will still be used for Product Listing Ads as well as knowledge Graph Boxes. Therefore, you won’t notice much of a difference. However, with this roll-out, organic listings being pushed further down may be an issue to most of us.

On the other hand, businesses may need to focus more on SEO because of this update. And for paid search advertisers, the change will most probably drive up average CPCs as the competition for the top slots increases.

The complete and permanent roll-out will be finalized on February 22. And according to The Media Image, one of the first to break the story, the reason behind this update may be because it was determined by Google that the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to be more profitable in the long run.

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How Does A Mobile-Friendly Website Only Rank In Google Search Results?

August 19, 2015 By SEOPartner

Source: http://searchengineland.com/google-going-mobile-only-is-fine-for-our-search-results-228126

A site will not rank well on mobile search results if it’s not mobile friendly, but would a mobile only site rank well on desktop search results?

How mobile only sites rank on Google

A website that is not mobile-friendly will not rank well in Google’s mobile search results.
Mobile sites are included in the Google search results just like any other site and are also presented to desktop users, provided that the mobile site works and can be accessed by a desktop user.

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5 Things You Can Do To Get Your Site On Google’s Top Results

May 5, 2015 By SEOPartner

Source: http://www.free-seo-news.com/newsletter678.htm#facts

Getting your website listed in Google’s top page can take a lot of hard work. Here are five things you can do to get your website on Google’s top results.

Dominate Google’s search results

1. Be knowledgeable in what you do
– Don’t just follow or believe everything that you read. Do your own tests, educate yourself and stay up to date.

2. Invest time and effort with your web pages
– To ensure the success of your website you need to do keyword research, optimize your pages, fix technical errors, etc.

3. Let search engines see that your website delivers what the web searchers want
– Create pages and put good content, present the content in an attractive way and interact with your audience.

4. Do better than your competitors
– In SEO, the person who does more, will get better rankings; however, a person who puts more effort on the wrong things won’t get good results. Get results faster by doing the right things in the right order.

5. It will take time to rank your website so be patient
– Just do the right things and your website will get its spot in the top results.

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