google webmaster tools

Using Google Analytics To Help You Find Your Keywords

June 23, 2015 By SEOPartner

Source: http://www.searchenginepeople.com/blog/15061-landing-pages-keywords-ga.html

Google has been successful from hiding keywords in Google analytics. Since SSL encryption is now being the trend of latest developments in internet search, it is understandable for Google to heighten up secure search to provide more protection to users. This is good for SEO industry since most webmasters will focus more on the business side of things rather than keywords and search results.

Keyword Research Tips

Looking for keywords in analytics data
The first thing to do is to go to find your most popular landing pages based on amount of visitors. You can do this by going to acquisition > all traffic > channels > organic search > landing pages. Next is to open webmaster tools to check the average position of your pages in search engine. Queries data in webmaster tools also provides you with keywords that people use to search for your site.

A Case Study
An auto repair shop receives traffic from its landing page more than their homepage. They found out that the content on that post is ever green, technical and very much relevant even if it was written 2 years ago. You can use SEMRush or keywordtool.io to see what keywords are used to drive traffic on your landing pages.

When crafting a topic for your blog, sometimes it is better to look for old pages that still receives traffic and popular in organic search. These topics are the ones you need to analyze and get patterns from to create ever green content that users would search for.

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Increase Your Conversions By Setting Up Google Webmaster Tools The Right Way

April 24, 2015 By SEOPartner

Source: http://sitetuners.com/blog/how-to-use-google-webmaster-tools-to-aid-with-conversions/

There are three areas of SEO where a company can gain customers and reap the benefits of their hard work from. Acquisition, conversion and visitor retention are the three main fields of online optimization that an online business can focus on. Google webmaster tool is on the “acquisition” side which provides data to webmasters on how visitors arrived on their site before they convert to sales.

Increase your conversions with Google Webmaster Tools

Setting up international targeting
You can help Google to better understand your site by setting international targeting. Google will use off page factors and site content to determine which audience is associated with your page. An example would be a page meant for UK audiences can receive product pages meant for US customers only.

Brand search results optimization
Sitelinks are results (seen just below your company URL) after a user searches your site using the Google search engine. Sometimes, Google will automatically include low-conversion pages on Sitelinks which can cause more relevant links not being included on Sitelinks.

Non-brand search result optimization
You can increase conversion of your pages by looking at search query page. The chart gives you a list of keywords that users typed on Google to get to your site. It also shows you click through rate, average rankings and impressions as well.

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A Few Tips To Make Google Your Bestfriend

April 22, 2015 By SEOPartner

Source: http://www.bizjournals.com/orlando/blog/2015/01/2015-seo-tactics-3-ways-to-make-google-your-bff.html?page=all

As stated in Forbes.com, “brands will realize it is SEO and content, not one or the other”. In the year 2015, experts say that keyword research and Meta tags will remain to be important while the key to success will be content marketing. Professionals predict that sites with unique content but are low in quality will suffer immensely. However, here are a few tips to make Google your best friend:

1. Long-tail keyword searches
– These give users the chance to find more specific content when they run their search on Google. To know much better about your keywords and long-tail keywords, you will need to look into your Google Analytics and Google Webmaster Tools. You can find great information from these and they are free. Also, Google’s Keyword Planner is additionally a useful tool in helping you identify the long-tail keywords to target.

2. Mobile-friendly sites
– In 2015, it is vital to know if your site is mobile-friendly. Google had put heavy emphasis on mobile in 2014 when they tested mobile-friendly icons next to search results. Furthermore, they also added in a mobile usability section in Google Webmaster tools for businesses to see how their websites are performing on mobile devices as opposed to desktop users.

3. SEO department integration
– Other areas you may need to consider in 2015 are job function and focus. To achieve success, you will need to go beyond the days of separate departments (SEO, social and content). Integrating these 3 areas is the trend for 2015 since doing this will also make the business’s SEO person/department to integrate social and content development. Definitely, SEO will still remain this year, however, the emphasis of every SEO would be geared towards integration.

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