hashtags on instagram

Source: http://www.socialmediaexaminer.com/how-to-use-hashtags-on-instagram-to-grow-your-reach/

All posts on Instagram include hashtags. As a business owner, you may ask, why should you always add hashtags on your posts? The answer to this is quite simple: with the use of hashtags, you can reach a wider audience and increase your followers. You can also do some market research on your competitors and easily connect with people who have specific interests.

improve audience reach through hashtags

Since hashtags are an important part of any Instagram marketing strategy, below are some ways to use them for your business:

Use the popular or currently trending hashtags. Leverage established trends by using popular or trending hashtags on your posts. Using these trending hashtags is a great way to develop an Instagram presence and improve one’s brand awareness. Some of the popular hashtags you can use for your posts include #photooftheday and #instalike.

Tap into the popular themes. Themes can show the fun side of your brand. Instagram, fortunately, has several popular themed hashtags that you can include in your Instagram posts. These include #TBT or #throwbackthursday and #motivationalmonday.

Introduce or promote your blog. Instagram is a great platform you can use to drive traffic to your blog. Use the hashtag #blogging on a photo of you writing or creating a new article. You can use the hashtag #newblogpost when you post an image about a newly published article on your blog.

Let people know what you’re doing right now. Telling people what you’re doing now is an effective way to make your Instagram account fresh and inspiring to users. Balancing business with fun is also a great way to create a following on Instagram. For posts of this kind, you can use hashtags like #amreading (if you’re reading a new book) or #amwriting (if you’re writing a new post for your blog).

Share motivational quotes with quotation-inspired hashtags. On Instagram and other social media sites, quotes are a tried-and-tested way to get traction and engagement for visual content. When sharing quotes on Instagram, don’t forget to add quotation-inspired hashtags such as #instaquote and #quoteoftheday.

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Source: http://www.searchenginejournal.com/rock-hashtags/129058/

Hashtags make you more relevant, increasing brand prominence and recognition. Using hashtags makes your content easier to find. Analyzing how your hashtags engage your audience can give you more insights on your reach. Hashtags showcase your brand’s personality.

Hashtag techniques that increase sites branding

Using it on your blog posts
Learn what’s trending; use the same hashtags that people are looking for to stay relevant. Limit hashtags to just three. More than that can be overwhelming. However, in Instagram, you can recycle hashtags and use up to 30 in a single post. You can also add more via comments to your post. If you don’t use hashtags in Instagram, no one will find your content. Don’t limit your hashtags to suggested ones because these are not always the best hashtags to use. Use hashtags as a marketing tool by using them to look for new content and reaching out to the people behind it. Lastly, don’t be afraid to use a new hashtag for your campaigns.

How to find hashtags with these tools?
Ritetag is a tool that combines hashtag discovery and analysis, and it can help you stay relevant by providing insights that can help you optimize hashtag use. Hashtagify uses a visual approach to help you find the best hashtags to use. It also allows you to find and connect with other users of hashtags related to your niche. SEMrush is a good tool for finding hastags.
Other great tools for hashtag discovery and analysis include Keywordtool.io, TweetBinder, Keyhole, Topsy, and Iconosquare.

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