Source: https://www.marketingtechblog.com/social-media-dos-and-donts/
Social media marketing has become among the most powerful forms of marketing today. Businesses use this platform as a way to reach and interact with a bigger number of target audience. However, always remember that they are not the place for a hard sell so be sure to commit to a more genuine interaction.
Social media do’s and don’t s
Here is a list of Do’s and Don’ts when using social media for your business:
DO’s
- Have a complete profile
– Be sure it is branded, it explains your services and it has a link leading to your website. - Audience interaction
– Always be sure that your posts are interesting and engaging. - Plan Ahead
- Have a posting schedule
- Use links and hashtags
- Re-share relevant content from reliable sources
- Create interesting and high-quality content
- Respond to and respect your audience
DONT’s
- Create too many accounts on different social media platforms
– Signing up to too many social media platforms when you aren’t sure if you have the time to update each of them regularly is a no-no. - Flood your feed just to hard sell
- Forget to monitor posts
- Hold back on providing new content and sharing them . They must be up-to-date with your industry news and changes.
- Lump together and overdo hashtags
- Copy content and branding it as yours
- Making unappealing content
– Share infographics, videos and post interactive visual-based content - Share or interact with questionable content
