With the roll out of the Mobile Friendly Update, marketers should not only focus on adjusting their site and landing pages but also be mindful of how to format and align their content for maximum mobile impact and consumption.
Here are 6 tips you should consider:
1. Keep your Headlines Clear and Concise
– Come up with short but compelling headlines.
2. Structure Your Site Data With the Rich Schema Tags
– Google has announced plans to change its mobile search algorithms to display a more reader-friendly site description instead of the website’s URL.
3. Follow the Inverted Pyramid
– Mention the key takeaways up front so that your audience don’t have to go through a lot of scrolling to get to the main point.
4. Make Your Paragraphs Short
– Keep your paragraphs to only a few sentences.
– Use lists or bullets.
5. Make Your Call to Action Known Early On
– Make sure that the desired conversion can be easily done by your mobile audience.
6. Optimizing Your Content
– Monitor and optimize your content to generate high-impact outcomes.
– Pay attention to some important elements.