Source: http://www.sessioncam.com/blog/top-7-website-conversion-issues-you-must-avoid/
Why does CRO (Conversion Rate Optimization) matter to businesses? It’s because traffic is not always a sign of a progressive website. Conversion and sales is what makes a business website earn profit.
Avoid these CRO issues
1. Relying on guesswork – use Analytics instead. Packages like Google Analytics and Adobe Analytics can help you gather data useful in improving your website’s conversion rates. You can use these tools to help you define your goals (and determine whether you’re achieving them), tackle weaknesses in your conversion funnel, track conversions, and monitor website usage via heatmaps.
2. Avoiding Tests. There are numerous factors that can help increase conversions among your customers, and you’ll never know which ones are the most effective in increasing conversion rates unless you run tests. Once you determine the best variations for your website through testing, you can then implement the changes on your site. Do remember that customer behaviour is constantly changing and this means that testing should be done regularly.
3. Writing poor call-to-action copy. A great call-to-action copy can help drive conversions on your website. Some tips on writing a call-to-action copy include using action-packed text (“try”,”go”), words that hint at urgency (“now”). Make sure text is clear and legible, and that buttons and other graphic design elements are optimized for customer use.
4. Producing mediocre wider copy. Good copy can be a powerful tool in increasing site conversions. Remember the three C’s of writing good copy: Clear, Compelling, and Concise. Moreover, do pay attention to the small details–a single word can make your message more powerful and further drive conversions. Don’t forget to test and track the success of your copy!
5. Blindly following “best practice”. There are CRO tactics that work really well with most websites (and are thus considered “best practice”). However, always remember that not all websites are the same, and what works for others may not necessarily benefit your site. Rather than blindly following best practices, a better way to improve your site is to run tests and determine what really works for you.
6. Forgetting to test and analyse other elements of your digital presence. Your website may be fully optimized, but there are other factors that you can take advantage of to help boost your presence online. These include social media posts, email subject lines, blog post headlines, ad copy, Facebook statuses, etc.
7. Only running tests on your desktop versions. More and more people are using their mobile handsets to browse and shop. As such, you should run tests and implement changes not only to your desktop site but also its mobile version.