Every digital content such as video, blog post or infographic originated from good writing. It will never have a great value if the writers just write content without concept and strategy. In SEO, this is needed to drive exposure and brand awareness. Below are some key points why written words are extremely important in the content creation process.
1. Writing is the foundation of content creation.
Some years back, content marketing was just a buzzword without having enough value in it. But now, marketers considers it to be a strategic way to engage their audience. Writers of today exactly know how to define a brand and share its story to the audience and connect with them. A writer is not only equipped with words but with creativity to establish a good visual content that also came from his skills.
2. Writers are by default, trustworthy, adaptable and emphatic.
– Even if the world of SEO evolves abruptly, writers can easily adapt to it. They embrace change. With the advent of social media, they are able to grasp digital marketing with ease because of their ability to adapt. This also includes marketing innovations and trends. Connection with their audience place a huge part in them so they make sure to add value in whatever it is that they write. They correlate it to the lives of those who engage in their content. This makes them emphatic which is a good trait in today’s digital age.
