There are different trends in marketing content, and it’s common for once popular content types to eventually lose momentum. This happens when too many similar types of content flood the market. However, there is one type of marketing content that is truly enduring: the “how-to” article. Listed below are several reasons why instructional articles defy trends.
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1. How-Tos are useful. Instructional guides and similar informative content are actionable and practical for your audiences. Other content types, such as news articles, may be relevant, but they do not provide much opportunity for interaction with audiences after being read.
2. There is a wealth of potential topics for how-to articles. There are always new discoveries that you can explore and educate your audiences about.
3. Instructional articles are useful for long periods of time. Traditional practices, such as milking a cow, remain the same 50 years ago as they are now. This is unlike news articles and other similar content that are relevant only for a specific period.
4. Tech-related and other seasonal how-tos need regular updates. Some how-to articles are not necessarily useful for long periods of time, as previously mentioned. However, this isn’t really a hindrance; rather, updating old articles presents an opportunity to recycle old content to become relevant again with a few updates.