Source: http://www.searchenginejournal.com/5-ways-instantly-improve-landing-page-conversions/137653
Here are 5 simple ways on how to improve your landing pages and boost your conversions.
Boost landing page conversion
1. Play with colors
One factor that plays huge part in your conversion is the colors of your landing pages and call to action.
2. Use time sensitive call-to-action
To bring a sense of urgency on your to your CTA, use a countdown clock or offer “a limited number of supply”
3. Figure out where and why people are clicking on your site
Use heatmaps to track how your site visitors are behaving on your website. Check your site for any distractions that could cause visitors to leave.
4. Provide incentives
Review your landing pages and pop ups, and check if they need to be improved. A properly carried out pop up and well-thought-out content can result to more leads.
5. Test the results
Always test and measure the results of all the changes you made on the site. This will let you know what worked and what did not.
