If you think you are in a “dull” industry, the notion of undertaking content marketing may have been already dismissed however, you may need to reconsider. Here are tips on how you can create engaging content for so-called “dull” industries.
SEO Content Tips
1. Create content that you’d want to read
Instead of a standard problem-solution post, start creating content similar to magazine articles where readers can learn something new.
2. Make your products versatile
Identify and share the many uses that your product can offer to users.
3. Offer solutions to problems
Provide solutions to your audience’s problems. This will help you earn goodwill, trust, engagement and shares.
4. Humanize your brand
Create content that build emotional connections and move people.