Source: https://www.entrepreneur.com/article/272468
Coming up with original ideas for content marketing can be quite a change – after all, it is no longer the year 2000. Outwork this problem with these four ways of coming up with fresh killer content for marketing.
4 ways to churn out new content ideas
1. Check out posts (articles, blog posts, press releases, and others) from popular websites in your niche that are generating a lot of buzz.
- Doing this will provide you a good idea of what your target audience is interested in. Take inspiration from those posts that have been viewed, liked, shared, and commented on heavily, and think of a new way to work with those topics.
2. Always identify what’s lacking in popular posts and cover these areas.
- Add your own voice or opinion to the topic and take the discussion to a much higher level. Likewise, see if you can make presentation more interesting by adding visual elements that the original posts don’t have. The idea here is to make the original better your way.
3. Look for top headlines and use those as the foundation to crafting much better headlines.
- One of the proven effective click baits is a fantastic headline. You need to create headlines that pique your readers’ curiosity; get a cue from the collection of high performing headlines produced by everything from BuzzFeed, Huffington Post, to the New York Times, and formulate similar ones for your topic.
4. Let other people choose from the post titles you’re considering for your content.
- Come up with different titles for your post and get a consensus on which is more appealing. Getting other people’s opinion is always helpful in differentiating what’s good from what’s amazing.
Generating fresh content ideas is rarely easy. Use these clever ways to assist you with the process so you can consistently churn out content for business marketing that’s sure to attract.