Source: https://moz.com/blog/local-seo-checklist
If you have a local business, optimizing your site for local SEO is a great opportnity to gain more customers.
Make sure your SEO efforts are tailored to the kind of business you have. Check out the checklist below.
Local SEO checklist
1. Know your business model
* Sngle location
* Multi-location
* Singel location service area business
* Multi-location service area business
* Multi-office campus or Multi-practitioner business
* Home-based business
2. Match your model to Google’s guidelines
* One GMB listing with visible address
* One GMB listing per location with a visible address on each
* One GMB listing per location with unique phone numbers
* One GMB listing per forward-facing office or practitioner
3. Create a website content strategy
* Unique and high-quality page for each product or service
* Unique and high-quality page for each important city
* Unique and high-quality page for each campus
Visit this page for the complete checklist.
Local SEO Guide for all kinds of business:
– Have a contact page with your complete name, address and phone number for each of your staffed locations
– Use schema markup of your location data
– Make sure your phone number is highly visible on your website and clickable on mobile devices
– Your name, address and phone number should be consistent everywhere
– All location pages are linked from a main navigation menu