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SEO – How To Get Started And Help Your Business Survive

By SEOPartner

Source: http://www.searchengineguide.com/jayson-demers/5-ways-seo-can-save-small-businesses-and.php

Search engine optimization is capable of helping businesses especially small and start-ups survive. Its advantages can remedy some of the most common problems your business may face. From brand recognition to site traffic, marketing enhancement to budget reduction, SEO is a highly affordable strategy for many businesses.

SEO---How-To-Get-Started-And-Help-Your-Business-Survive

SEO fundamentals

To get started, keep in mind the following fundamentals:

Optimize your on-page SEO.

  • Does your site function on all browsers and devices?
  • Do you have a clear navigation?
  • Check your URLs.
  • Add unique and descriptive titles and Meta descriptions to your pages.
  • Fatten your pages with valuable content.

Post content regularly.

  • Create a blog and update this regularly.
  • Post relevant content to signal search engines what your site is all about.
  • Gain SEO benefits through content marketing strategy.
  • Grow your indexed pages.
  • More crawled pages means greater chances to show up on search results page.

Build quality links.

  • Get inbound links – through guest posts or external blogs.
  • More authoritative sites, the better
  • Make sure your links are significant and helpful to your audience.

Increase site authority through social media.

  • Create social media accounts and engage.
  • More shares, more visibility.

Encourage more reviews.

  • Grow your positive reviews.
  • Thank your reviewers.
  • Make up for the negative feedbacks.

SEO is a cost-efficient and valuable strategy but it requires significant time and effort. Dedicate that effort and invest your time in learning everything about SEO and your business will survive.

Get expert SEO services here

2016 Black Hat And White Hat SEO Techniques

By SEOPartner

Source: http://thehostbay.com/white-hat-seo-vs-black-hat-seo-techniques

Search engines aim to provide the most relevant and most suitable results to users, which is why Google continuously updates their search algorithms. Today, SEO is worth engaging in if you are in a competitive industry. However, only white hat SEO techniques are recommended.

Black hat and white hat SEO techniques

Black hat and white hat SEO techniques

2015 and 2016 White Hat SEO Techniques:

  • Follows guidelines set by search engines
  • On-page SEO
  • Website authority
  • Content curation
  • Local SEO
  • Updated and unique content on site
  • Links from high PR directories
  • SEM

2015 and 2016 Black Hat SEO Techniques:

  • Doorway pages
  • Keyword stuffing
  • Cloaking
  • Blog spam
  • IP delivery
  • Multiple domains
  • Link farm
  • Hidden text
  • Site hacking
  • Link baiting
  • Twitter automation
  • Fake information
  • Ad-only pages
  • Paid links
  • Duplicate content

Get Quality Search Engine Optimization Service HERE

Top Proven Factors That Drive Site Traffic

By SEOPartner

Source: http://www.entrepreneur.com/article/249351

When it comes to driving website traffic, people use several different ways. However, for many experts, using the top proven factors that drive site traffic is the best way.

factors that drive traffic

Factors that drive traffic

– Keywords. In creating content, knowing the words often used by people to search something they are interested in is very effective. Google Keyword Planner is a smart tool you can use to know popular keywords use by many people.

– Image tags. It is also very important that you use relevant images in your posts and these images should be tagged. When you tag your images, it will be easier for Google indexing sites to understand them.

– Meta description. This is the sentence you will see below your URL. It tells what your post is all about. Make sure that it catches the attention of your target audience. Make it prompt, engaging and truthful.

– Backlinks. This is actually one of the most valuable factors in SEO. Getting backlinks means that people find your website informative, helpful and valuable.

Need help with your traffic? Click HERE

How To Make Your Old Pages Rank In Google Again

By SEOPartner

Source: http://www.searchenginejournal.com/tactical-guide-making-old-pages-rank-google/124575/

Has one of your prized pages that rank high in specific keyword suddenly experience drops from the SERP? There are a lot of reasons for this. Google algorithm changes, competitors rise and the search landscape fluctuates. Here’s a list that can help you old pages rank in Google again:

old pages rank1. Link High-traffic Pages to Other Old Pages – This will help strengthen your site’s structure and drive referral traffic to the page you want to rank again.

2. Redirect 404 pages to the Pages You Want to Rank

3. Add a Link from the Main Navigation Menu to the Page – This is one easiest things that you can do to improve rankings. A highly visible link to a page makes it more valuable.

4. Create Support Pages – More support pages will help you promote the page better.

5. Make it More Relevant – Update the content from time to time with more relevant information.

6. Add Content Frequently – More content means more valuable info for your audience.

7. Improve the Page Regularly – Google wants to see regular updating of pages and the quality of the content in it.

8. Add Resources – Build external links to your old pages.

9. Update Your Sitemap

10. Social Media Promotion

11. Use the Target Keyword in Pages Across Your Site – Use your target keyword on other pages to optimize your site for that keyword.

12. Tell People About the Updated Page – Share the page for more exposure.

Get Quality Search Engine Optimization Service HERE

Basic To Advanced SEO Guide For 2015

By SEOPartner

Source: https://www.youtube.com/watch?v=by8rYZwHgeE

Josh Bachynski shares basic to advance SEO strategies in this video. Watch and learn.

2015 basic to advanced SEO guide

2015 basic to advanced SEO guide

Positive Ranking Factors for 2015

1. On-page SEO for 2015

a. Keyword Research
– Use keyword Planner or Google Analytics to research for topics
– Broad match for page topic
– Select your area
– Watch for mobile vs desktop traffic

b. Create Your Pages
– 1 topic per page, use exact-match keywords if natural
– Use Titles and Meta Descriptions for click-through Rate
– Write for humans
– Update your content regularly, add year in title tag if possible
– Update old pages
– More Pages = More Rankings
– Sculpt your PR to TOP Pages
– Lose Pages = Lose Rankings

2. SERP CTR
– Means more traffic
– Better title/description = better conversion / better Panda defense
– Better CTR = better rankings

How to get more clicks (CTR)
– Webmater Tools > Search Queries > Top Pages
– Check how it tools
– Create standout snippets
– Use power words – you, free, now, new, because

3. Structured Data
– Google’s Hummingbird
* Ranks entities that have an associated URL
– Schema gets big results, it is a powerful 2015 offpage ranking factor

Structured Data Tips:
– Check WMT and make sure you have no schema errors
– Use WMT data highlighter and schema.org to define pages
– Use freebase.org to define entity
– Use ratings to get 3rd party reference/quality signals

4. Social
– More shares help with rankings
– Post share-worthy content
– Engage, comment, talk
– Get buzz from experts

5. Links
– From high-authority sites
– Use anchors with natural stop words
– Appropriate amount of links
– No spam patterns
– From blogs or legit news sites
* Only main content links (citation on image or editorial reference)
– No more than 10% exact-match keywords
– Use natural stop words

6. Awesome Site
– Titles – H1- H4
– Expert shares
– Social profile proof
– Ratings/reviews
– Topical references (mentions, links)
– Social share aggregate

7. Get positive mentions and ratings / Delete overtly negative ones

DEMOTERS

1. Panda
– Unnanounced and every month
– Based upon usage metrics and onpage and offpage factors
Dos:
– Outlink to authorities
– Be shared/liked/reviewed
– Legit business signals
Don’ts:
– Make “SEO” content
– Duplicate/keyword stuffing
– Have a bad reputation
– Annoy users with ads
– Have naked affiliate links

More info on themoralconcept.net/pandalist.html

2. Penguin
– Webspam or overoptimization algorithm
* Includes titles, alt text, URL, content and anchors
* Once or twice a year
– Delete/disavow exact-match backlinks
– Remove onpage keyword spam

3. Payday Loans

4. Paid Links, affiliate links, advertorials
– Over 12,000 Google manual reviewers

Manual Actions or Penalties
– Come from the manual web spam team
– 6 or more types of manual actions
– Listed in Google Webmaster Tools under “Search Traffic”

How to ask for reconsideration request
– Delete links
– Show good faith
– Disavow
– Submit a request

Duplicate Content Tips
– Use PubSubHubUb or XIndexer or Webmaster Tools to spider content
– Use right-click copy paste and view source blockers
– Use Copyscape to find copiers
– Use and keep a sitemap
– File DMCA requests with Google
– Rewrite content, add a video or image

Get SEO help HERE