Source: http://thehostbay.com/white-hat-seo-vs-black-hat-seo-techniques
Search engines aim to provide the most relevant and most suitable results to users, which is why Google continuously updates their search algorithms. Today, SEO is worth engaging in if you are in a competitive industry. However, only white hat SEO techniques are recommended.
2015 and 2016 White Hat SEO Techniques:
- Follows guidelines set by search engines
- On-page SEO
- Website authority
- Content curation
- Local SEO
- Updated and unique content on site
- Links from high PR directories
- SEM
2015 and 2016 Black Hat SEO Techniques:
- Doorway pages
- Keyword stuffing
- Cloaking
- Blog spam
- IP delivery
- Multiple domains
- Link farm
- Hidden text
- Site hacking
- Link baiting
- Twitter automation
- Fake information
- Ad-only pages
- Paid links
- Duplicate content