Source: http://searchenginewatch.com/sew/how-to/2399656/5-ways-of-rethinking-your-referral-traffic
Gone are the days when only Google organic and paid traffic is where people rely on to generate site traffic. Referral traffic is worth rethinking today as it looks much different than it did a year or two ago.
How to get great referral traffic
These five tips will help you create a great referral traffic profile:
1. Do not overly rely on social media
– Check out traffic that comes from your social media. This is a sign that you site is shared and talked about.
– However, it is not the best traffic source for lengthy visitor engagement.
– Don’t rely too much on this source, and never ignore more relevant traffic sources.
2. It’s a NO to solely rely on Google Organic
– This is the best traffic source in terms of engagement, but if you concentrate on it alone and get a penalty, your site will greatly suffer.
3. Do not just rely on Google and Facebook
– Your referral traffic should be a balance of visits from organic, paid, social media and more. So, if you lose Facebook or Google, you can work on other sources.
4. Organic is still the best traffic referrer
– User intent will be more aligned with content on your website if they visit your site from an organic search. Still, be sure to have other sources aside from it.
5. Bots are not real referrals
– Bots visit your site and show up in your Google Analytics. These referrals should not be supported. Get rid of them to avoid skewed data on your Analytics.
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