how to rank on Google

10 Uncommon But Useful SEO Tips

December 1, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/10-seo-tips-youd-surprised-didnt-know/145008/

SEO strategies and Google’s algorithm are ever changing according to the needs and attitudes of
searchers. Below are some of the most useful and uncommon SEO tips for marketers.

Useful SEO Tips

1. Be updated and Stay in the Loop – Interact with your SEO and content team and always check for top keyword activity, recommendations summary, and marketing channel performance overview.

2. Discover New Competitors – Keeping an eye on your regular and new competitors can help you strategize against changes before you start losing traffic and visitors.

3. Create Keywords Groups – They can be used to compare products, marketing campaigns, features, audience segments and others. Creating groups will also help you monitor and analyze your competitors’ movements.

4. Revamp Your Old Content – Polish your old content by adding new information. This consumes less time than writing new content. Old and new content equally gives you opportunities to rank and gain clients.

5. Keep an Eye on Your Top Keywords – Tracking your top and declining keywords will tell you if you are using the right keyword-content combinations.

6. Annotate Often – This helps tie actions and outcomes. If you’ve been adding annotations to your Analytics, it will be easier to figure out cause and effect.

7. Create Content Groups – This gives you an idea on how your audience is finding and interacting with you.

8. Prioritize Recommendations – If you have SEO and content platforms that offer recommendations, consider doing them. This will make sure you stay focused on more important aspects of your site.

9. Track Keyword Activities of Your Competitors – This will help you make decisions on improving your existing content.

10. Pay Attention to Your Competitors’ Social Signals – This is a good indicator of what’s popular and relevant to your audience.

Reliable Search Engine Optimization help here

3 Must-Know Future Google Patents And How They Could Affect Search Results In 2016

November 27, 2015 By SEOPartner

Source: http://searchengineland.com/3-google-patents-need-know-2016-236896

The algorithms don’t stand still. Google make sudden changes and the best way to go along with these updates is to know how you can stay ahead of the game. Understanding the patents that Google is applying for perhaps is the best way. For 2016, outlined below are 3 patents and how they might impact search in the future.

Future Google Patents

Onsite And Offsite Trust

PageRank may be returning in one form or another.
This patent proposes to grow and expand on it what they built with PageRank.
Trust in and out from the links on your site is important.
You biggest undertaking is to put emphasis on building trust and authority for all of your content.

The Use Of Structured Data For Deduplication

Google may have found a way to reduce duplicate content.
It uses a Schema markup that discerns what is relevant, and what isn’t.
Expand your knowledge on using schema markup and find the appropriate markup for your site.

Rich Content To Answer Queries

Keep in mind that users are looking for more comprehensive answers to their queries.
This patent aims to display results that are relevant to user’s questions.
Update your site with rich content as this would be a huge contributing factor to a website’s ranking next year.

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How To Check For Google’s Trust Rating

October 13, 2015 By SEOPartner

Source: http://onlinemarketinginct.com/2015/10/06/does-google-trust-your-business

Google looks at more than a hundred different metrics when ranking sites. Ranking positions are determined ultimately by Google’s trust in websites. They want to make sure that websites on the first page of every search gives the best experience possible for users.

How to check if Google trusts your site:
* High Rankings – if your site in on the first 3 pages of search results, Google trusts you.
* Check your Domain Authority using Open Site Explorer – even if this is external to Google, it gives an accurate estimate, so it it worth checking.

Other Moz Scores
* Page Authority – rated between 0-100 for individual page scoring
* Spam Score – a high spam score means your site is ‘spammy’

How can you make Google trust your business?
1. Create quality content regularly
2. Update old content
3. Work on your social media presence
4. Have more backlinks
5. Have an error-free site
6. Have a secure site
7. Get testimonials and reviews
8. Get rid of broken links
9. Provide contact info
10. Avoid black hat SEO techniques

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Improve Your Organic Rankings With 8 Effective SEO Techniques

April 30, 2015 By SEOPartner

Source: https://r-rwebdesign.com/seo-tips-strategies-boost-organic-rankings

As SEO is constantly evolving, it is important that website owners stay on top of the latest developments in the industry. Below are some of the most effective strategies in helping sites improve their organic rankings.

8 SEO Tips

1. Earn Relevant and Quality Links – earn “real links” as they are known to be a top ranking signal. One quality link will outweigh a number of low-quality links.

2. Improve Website Speed – as Google publicly announced, speed is one of the many ranking factors today.

3. Optimize Page Titles – include keywords in your posts’ titles

4. Work on Local Rankings – to rank for local search, your Google+ page should be optimized. You should have a consistent NAP and positive reviews.

5. Maximize Content Marketing – high-quality content attracts social media shares and backlinks that help in improving rankings.

6. Have a Mobile-responsive Site – have a responsive site. Google annouced that they are adding a ‘mobile-friendly’ label to sites on moile search results.

7. Keep Your Bounce Rate Low – give your visitors a reason to stay and something to click. Make sure your site gives a great user experience.

8. Have a Secure Site – Google recommends switching to HTTPS

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How To Make Your Old Pages Rank In Google Again

March 11, 2015 By SEOPartner

Source: http://www.searchenginejournal.com/tactical-guide-making-old-pages-rank-google/124575/

Has one of your prized pages that rank high in specific keyword suddenly experience drops from the SERP? There are a lot of reasons for this. Google algorithm changes, competitors rise and the search landscape fluctuates. Here’s a list that can help you old pages rank in Google again:

1. Link High-traffic Pages to Other Old Pages – This will help strengthen your site’s structure and drive referral traffic to the page you want to rank again.

2. Redirect 404 pages to the Pages You Want to Rank

3. Add a Link from the Main Navigation Menu to the Page – This is one easiest things that you can do to improve rankings. A highly visible link to a page makes it more valuable.

4. Create Support Pages – More support pages will help you promote the page better.

5. Make it More Relevant – Update the content from time to time with more relevant information.

6. Add Content Frequently – More content means more valuable info for your audience.

7. Improve the Page Regularly – Google wants to see regular updating of pages and the quality of the content in it.

8. Add Resources – Build external links to your old pages.

9. Update Your Sitemap

10. Social Media Promotion

11. Use the Target Keyword in Pages Across Your Site – Use your target keyword on other pages to optimize your site for that keyword.

12. Tell People About the Updated Page – Share the page for more exposure.

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Basic To Advanced SEO Guide For 2015

February 10, 2015 By SEOPartner

Source: https://www.youtube.com/watch?v=by8rYZwHgeE

Josh Bachynski shares basic to advance SEO strategies in this video. Watch and learn.

2015 basic to advanced SEO guide

Positive Ranking Factors for 2015

1. On-page SEO for 2015

a. Keyword Research
– Use keyword Planner or Google Analytics to research for topics
– Broad match for page topic
– Select your area
– Watch for mobile vs desktop traffic

b. Create Your Pages
– 1 topic per page, use exact-match keywords if natural
– Use Titles and Meta Descriptions for click-through Rate
– Write for humans
– Update your content regularly, add year in title tag if possible
– Update old pages
– More Pages = More Rankings
– Sculpt your PR to TOP Pages
– Lose Pages = Lose Rankings

2. SERP CTR
– Means more traffic
– Better title/description = better conversion / better Panda defense
– Better CTR = better rankings

How to get more clicks (CTR)
– Webmater Tools > Search Queries > Top Pages
– Check how it tools
– Create standout snippets
– Use power words – you, free, now, new, because

3. Structured Data
– Google’s Hummingbird
* Ranks entities that have an associated URL
– Schema gets big results, it is a powerful 2015 offpage ranking factor

Structured Data Tips:
– Check WMT and make sure you have no schema errors
– Use WMT data highlighter and schema.org to define pages
– Use freebase.org to define entity
– Use ratings to get 3rd party reference/quality signals

4. Social
– More shares help with rankings
– Post share-worthy content
– Engage, comment, talk
– Get buzz from experts

5. Links
– From high-authority sites
– Use anchors with natural stop words
– Appropriate amount of links
– No spam patterns
– From blogs or legit news sites
* Only main content links (citation on image or editorial reference)
– No more than 10% exact-match keywords
– Use natural stop words

6. Awesome Site
– Titles – H1- H4
– Expert shares
– Social profile proof
– Ratings/reviews
– Topical references (mentions, links)
– Social share aggregate

7. Get positive mentions and ratings / Delete overtly negative ones

DEMOTERS

1. Panda
– Unnanounced and every month
– Based upon usage metrics and onpage and offpage factors
Dos:
– Outlink to authorities
– Be shared/liked/reviewed
– Legit business signals
Don’ts:
– Make “SEO” content
– Duplicate/keyword stuffing
– Have a bad reputation
– Annoy users with ads
– Have naked affiliate links

More info on themoralconcept.net/pandalist.html

2. Penguin
– Webspam or overoptimization algorithm
* Includes titles, alt text, URL, content and anchors
* Once or twice a year
– Delete/disavow exact-match backlinks
– Remove onpage keyword spam

3. Payday Loans

4. Paid Links, affiliate links, advertorials
– Over 12,000 Google manual reviewers

Manual Actions or Penalties
– Come from the manual web spam team
– 6 or more types of manual actions
– Listed in Google Webmaster Tools under “Search Traffic”

How to ask for reconsideration request
– Delete links
– Show good faith
– Disavow
– Submit a request

Duplicate Content Tips
– Use PubSubHubUb or XIndexer or Webmaster Tools to spider content
– Use right-click copy paste and view source blockers
– Use Copyscape to find copiers
– Use and keep a sitemap
– File DMCA requests with Google
– Rewrite content, add a video or image

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