Source: https://www.socialfresh.com/video-content-that-converts-tips/
Technology these days makes it easier for people to create, share, and view videos. Make video content that converts. Below are tips to consider when investing in video content marketing.
Video content optimization tips
Tap into existing conversation
- Focus less on video content that can go viral or start a trend.
- Focus more on current discussions in your industry.
Make something original
- Unique videos work best.
- Check how your competitors create videos.
- Publish video content different from what your audience are used to seeing.
Check video quality
- Shaky videos feel more real and authentic. Just don’t make your viewers nauseous.
- Make your video visually easy to understand.
- Use mic to improve audio quality.
- Eliminate or reduce distracting background noise.
- Add subtitles for more engaging visuals and to improve results.
Create consistency
- Stick to your schedule.
- Long term success is guaranteed if you can convert your audience to a routine.
Share your video content
- Build your base of influencers – your employees, clients, industry leaders, content creators, etc.
- Encourage your audience to share your video.
Stick to the ideal video length
- 60 seconds is the most recommended length.
- Hook your viewer in the first few seconds.
- Engagement drops for longer videos.
Increase page conversions through videos
- Use video content on your landing pages.
- Add clear call to action.
