Source: http://marketingland.com/jump-start-content-marketing-4-strategies-139191
Content marketing is hard but experts say that all it takes is consistency, time, and dedication. If you are pouring a lot of effort into it but are not working, then you are suffering from a content log. This term is coined by Chris Bird of Vertical Measures to describe this gap of disappointment.
- Email Marketing – Types of email you can start creating right now will include product/service updates, monthly newsletter, opinion pieces, repurposed content, and special promotions. To make email marketing efficient, you have to focus on 3 important things – make the most out of the list you have, come up with a subscription strategy, and get the most out of your emails with several simple hacks.
- PPC – Pay Per Click and content marketing can actually work well together. Content development targets getting organic traffic and rankings while PPC draws in traffic, leads and more business. If you have several keywords you can bid on competitively, consider taking advantage of AdWords. Also, start increasing your budget for content promotions using different social media channels.
- CRO – Conversion Rate Optimization is form of tweaking and testing until you get the results you really want. It can go hand-in-hand with your active PPC campaigns. Experts consider CRO as the simplest hack you must do now. You need to test everything – your form placement, headline, colors, font size, etc.
- Hub & Spoke Content – A hub is a huge piece of content hiding behind a gated form. It will require the interested visitor to give some information so he can get a piece of content. Spoke, on the other hand, is a piece of content pointing back to your hub. It will always link back to the hub or perhaps integrate a very strong CTA. Its main goal is to point the content visitors back to your hub so they will be converted.