Source: https://moz.com/blog/manufacturing-serendipity
Reaching large audiences is always challenging so you have to hold the interest of your visitors while they are at your page. How do you grab your viewer’s attention through content? Here are approaches you can try.
Captivate your audience
Empathize with your customers.
- Empathy creates a spark of connection.
- Find out what makes them emotional.
- Understand what they need most.
- Check how your products or services can help them.
Know the right places where to put your content.
- Use all content opportunities that are available to you.
- The goal should be to connect your customer with the content they need.
- For product related blog posts, include call to action.
- Direct them to you store through your site or app.
- Make important links visible.
Learn how to surprise, delight, and inform your audience.
- Get the response you are looking for by incorporating these into your content.
- How do you position a website error?
Aim for interactive content.
- Clickable, playable, and shareable – these three aspects should be strong.
- Are your link and description compelling viewers to click it and take actions?
- Are visitors sticking to it because they find it interesting and enjoyable?
- Will people recommend and share it?
Exponential traffic growth can be derived from online word-of-mouth. Make your posts interactive, delight your audience, and build a lasting connection with your customers.
