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Tips To Optimize Your Images For SEO

By SEOPartner

Source: http://www.searchenginejournal.com/seo-101-optimize-images-make-seo-rockstars-4-steps/

In the past, photos were not given as much importance in a post. Most bloggers even added them as an afterthought. However, photos nowadays do so much more than just offer eye candy and make your blog posts look nicer–they can help increase traffic when then the details are done just right. So how do you optimize images for SEO? Here are some tips to do just that:

Optimize Your Images

Optimize Your Images

1. Rename your photo files to include words that briefly describe the content of your photo. Google’s image publishing guidelines requires posters to rename image files before being published online. Google uses information from the file name that may be valuable in SEO.

2. Don’t leave the Alt Text box blank. When you post an image on your blog, you’ll get a pop-up asking you to fill up some information about your photo. Don’t leave this blank. The information that can be taken from the Alt Text box is valuable in SEO as Google also scans these in their search algorithm. In some cases, Alt Text information can also serve as a proxy for your image, especially for users with slow connection speeds.

3. Include a description of the photo. The title tag is the short bit of text that pops up when users hover their mouse over a photo. This text is also what Pinterest users will see when they try to pin your photo onto their boards.

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10 Image Optimization Tips For SEO

By SEOPartner

Source: http://www.searchenginejournal.com/optimize-images-seo/125998

Images can make a huge difference in your posts. They can help liven up long articles and catch the attention of your readers. Here are 10 image optimization tips to help you take full advantage of the benefits images offer.

Image optimization tips to improve your SEO

Image optimization tips to improve your SEO

  1. Add the Right Image – Use an image that fits the topic of the post. Illustrations and animated gifs can be used as alternatives for photos
  2. Give The Right File Name for Your Image – Choose a file name that will let viewers know what the image is about.
  3. Scale the Image for SEO – Huge images can greatly affect loading times. Scale the image to the size you want it to be shown.
  4. Reduce the File Size of The Scaled Image – There are tools you can use for this or just export the image and test until you get a quality percentage that is acceptable.
  5. Put the Image at the Right Spot – You can add the image near/at/in related textual content.
  6. Adding Captions – Add a caption if it would make sense to the visitor when a caption is added. The caption should be for the visitor and not just for image SEO.
  7. Adding Alt Text and Title Text – In case the image can’t be displayed to the visitor, the alt text serves as a descriptive text. The title text is a good way to provide non-essential information.
  8. OpenGraph – Add the right image tag to the <head> section to make sure the image is included in your share on Facebook or other social platforms.
  9. Alignment – Images should not break the left reading line.
  10. XML Image Sitemaps – Make sure that you add images to your XML sitemaps to help Google index your images.

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