Source: http://www.entrepreneur.com/article/248877
In today’s competitive world, visual marketing has become a very crucial component of reaching your target customers. 20% of marketers today reported that their visual content has become twice more efficient than their text content. Image tagging, otherwise known as the practice of integrating descriptive information to an image if you upload it, can be very relevant for social media marketing these days.
3 Steps For A Successful Image-Tagging Campaign
- Keyword research – This is very important for text-content marketing and visual marketing. The keywords you have identified to be part of your research efforts will be used in your image file name along with your description and alt tags. Including such keywords in any hashtags and status updates is a smart idea.
- Know the current trending hashtags on social media – Hashtagify.me is considered a great tool to help you with your search. This will provide you a list of hashtags which are currently the most popular. If you use trending hashtags, you will have a greater chance of reaching those using hashtags in order to locate interesting content.
- Use helpful tools – With tools that can make image tagging a lot easier, your brand can do everything from tag prices in photos to promote links. It is also a smart idea for you to tag image based on location, benefiting from geo-imaging capabilities.
Today, image tagging is very important to convey the right message to customers and make sure that images aren’t misleading.