Source: http://www.interactivecleveland.com/blog/seo/why-do-impressions-matter
In the digital advertising world where everything is measured, marketers and business owners tend to forget about measuring brand awareness. It is as important as measuring conversions.
Using Long-tail Keywords
It is important to keep track of your best performing keywords. However, it is also beneficial to check on long-tail keywords because they provide great opportunities.
Measuring Impressions
Check your Google Webmaster Tools to check for increase and decrease. Tracking this in necessary if you are doing content marketing. This kind of marketing is generates a lot of long-tail searches, leading to clicks and awareness.
Ways to Improve Your Impressions:
1. SEO and Content Marketing
2. PPC Advertising
3. Remarketing
4. Email Marketing
5. Sponspored Content
6. Dispaly
7. Social Media Advertising
These strategies help generate awareness and increase sales, but they take time. Run these for at least six months to see results.