improving website visibility

Source: http://www.socialmediaexaminer.com/how-to-improve-your-pinterest-boards-and-gain-more-followers/

Finding more ways to increase your visibility and grow your following on Pinterest? Gain more followers by improving and adding the right types of boards. Below are tips on how to make boards that people would want to follow.

how to make boards that people would want to follow

More ways to increase your visibility and grow your following on Pinterest

Attract Pinterest users with evergreen content.

Have a solid base by pinning evergreen content as they stay relevant.
Pin large number of boards interesting to people year-round.
Seasonal boards usually lose appeal after the holiday has passed.
Gain more followers through boards that offer value for longer periods of time.

Catch users’ interest by creating a current trends board.

Most users want to keep up with the latest trends.
Add a few boards focused on current trends.
Showcase your best-selling products.
Promote relevant content.
Highlight your most popular items.
To drive sales, consistently update this board.

Create a how-to board.

Attract followers quickly by featuring instructions on how to use your products.
Include other content that your audience might find useful.
Pinterest hosts a huge amount of DIY content.
Pinners love DIY and how-to ideas.

Feature a guest pinners board.

Widen your reach by partnering with guest pinners.
You can get new ideas or perspectives for content.
This will also draw in some of your guest pinner’s audience to your board.

Optimize your social media to gain more followers and visibility, consequently increasing traffic to you site.

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Source: http://www.infusionsoft.com/blog/5-tips-improve-content-marketing-efforts

Content marketing is now widely considered as one of the most important tools you should use to improve the visibility of your website online. It offers numerous benefits, such as a wider reach and ability to keep your audiences engaged for the long-term. One advantage of content marketing is that it is fairly easy; you simply have to produce content and share it with your audiences. However, while it seems simple, content marketing is not as easy to execute.

Content Marketing Strategy Is Like Chess

Top Tips To Improve Your Content Marketing Strategy

Here are a few tips to help improve your content marketing strategy:

1. Assemble a great team. Content marketing requires numerous tasks, like researching the right keywords, writing articles, creating videos and graphics, and engaging in social media. It’s not easy to do all of that by yourself; delegate responsibilities to make your tasks easier to accomplish.

2. Create content that is cool and interesting. There are tons of new content produced every single day, each one vying for your audience’s attention and time. Give them something that is highly intriguing to keep their attention on you.

3. Give your audiences something valuable. Informative guides, how-to blog posts and e-books offer readers useful knowledge that they can use again and again. Posts like these serve as references that they can repeatedly visit and share with others.

4. Engage your customers. Content marketing is more than just getting a reader’s email address for your mailing list or getting them to purchase your products. Customers seek a real connection with merchants and service providers, and if you can give them that, you’ll have a satisfied customer for life.

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