Source: http://www.semrush.com/blog/5-reasons-why-social-media-is-crucial-for-branding/#more-21765
Since internet has become a means of communication throughout its existence, it has now become the foundation of the world’s growing economy and development. The benefits of the development of internet paved the way of communication between parties using social media. If you want to gain more leads and followers for your site, you need to get a social media platform to begin with.
Steps to use social media to increase branding:
1. Select the best social network that will suite your campaign – you can use LinkedIn, Pinterest, Instagram, Google+, or Facebook to build your brand.
2. Do not create followers, create a community – keep your audience engage by responding to them, liking their posts, retweeting their tweets.
3. Post something on your social media – stay active on social media. Posting regularly will get you more visits and followers. If you have a lot of social media accounts, you can use a social media management app to help schedule posts and reply to your customers easily.
4. Promote your content using paid campaigns – another option is through paid social media ads. This helps your site reach a very wide audience that has interest on your niche which is very effective in increasing visibility.
5. Expand your reach by joining a group – attract more leads by sharing what you’re doing through various groups and communities. Contribute and share your knowledge to increase exposure of your company.