Source: https://searchenginewatch.com/2016/02/16/how-to-optimize-images-for-seo/
Having an attractive page can bring a lot of organic traffic to your site. The use of images has been the staple of capturing the attention of users to stay and read the entire article on your site. Here are some tips that can’t be ignored when optimizing your images on your site.
Optimize your images for search engine crawlers
Image resources and handy tools
If you have limited time and resources for acquiring stock photos, then there are others ways to acquire photos in the internet. You can use Google’s image search to filter photos that can be reused. Another source is Flickr’s photos that are labeled under creative common license which only requires you to credit the owner by placing a link to pointing to their profile. Copyright images are also free on Unsplash which also requires you to credit and link back the owner.
There are other tools that are readily available for use to your advantage. A chrome extension “Awesome screenshot” allows you to add annotations and comments of captured screenshots of any webpage. Piktochart which is a popular tool for creating infographics and Gifgrabber to capture gifs which a great strategy to capture one’s attention.
Optimizing your images for search engines
- Image size – use the right size of images since it can affect page load times which have a direct impact on rankings.
- File and title name – use file names that are understandable and in case you need to search for the image on your database.
- Alt text tag – stuffing keywords is still a big no when it comes to optimizing your images. A good tip on creating unique alt text tags is describing the image to an impaired person.