Long-tail keywords are easier and more profitable to target because there are no significant competition. Here are 5 simple steps on how to dominate search engine results with the use of long-tail keywords:
1. Define Content Purpose – integrating long-tail keywords to bring about direct and social media traffic and giving your audience a good reason to opt in.
2. Understand Buyer Personas – creating a buyer personas to know what type of audience you want to attract. This helps you avoid mistakes such as creating content for the wrong audience and targeting the wrong keywords.
3. Research Long-Tail Keyword – using longer variations of your main keywords have higher conversion rates
4. Write Content Based on Selected Long-Tail Keywords – naturally integrate long-tail keywords on written content. Long-tail search queries will cause Google to send you more targeted traffic.
5. Create Your Anchor Text – diversify natural keywords as anchor texts