Search engines have become better on providing the right results to consumers. A lot of algorithmic updates have been implemented to better understand a user search query and serve correct pages on top positions. These algorithms also helped filter pages with unnatural links with the intent of manipulating search engine results.
Nowadays, quality and uniqueness is now a staple when creating content for users. Gone are the days that one can stuff keywords on a content to boost rankings. Over the years, users have crafted articles for users instead of search engines simply because it attracts potential customers and increases branding exposure and credibility.
Tips To Optimize Your Users
Search marketing psychology
1. Consumers – do a research to know your customers and what drove them on your business.
2. Content – using images and videos to supplement your content is a good technique to draw more traffic.
3. Optimization – optimized your site based on what search engine guidelines. Optimize your content to use keywords that searchers would use. Avoid black hat tactics like keyword stuffing.
4. Sharing content – build your reputation by providing shareable content. Having people vouch for you increase traffic and engagement.
5. Conversion – make your landing pages clear and concise. Add in call-to-actions and correctly placed images to increase sign ups.