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How To Increase Brand Engagement With Twitter’s New Features

By SEOPartner

Source: http://marketingland.com/new-twitter-features-can-boost-brand-engagement-178880

With the new features of Twitter, users who opt for this platform as an additional brand-building tool need to understand and plan carefully to manage such features to their great advantage.

Increase brand awareness through Twitter's new features

Increase brand awareness through Twitter’s new features

Here are five tips you should keep in mind to reach more audience and increase brand engagement using Twitter’s new features:

1. The Shorter The Better –
To get more interaction on Twitter, make your tweets shorter, that is, less than 100 characters. Data show that shorter tweets actually get higher engagement, 17 percent higher to be exact.

2. The More Content The Easier it is to Find –
Use relevant keywords so that your target audience can easily find you.While it is said that shorter tweets are better, keep in mind to include more content that allows your brand to be discoverable.

3. Better and Enhanced Customer Service –
New features will allow you to provide customers better experience . Now you can give more information about your brand without abbreviating or even redirecting to other pages.
Social customer care even becomes more visible to everyone.

4. Visual Content is still The Best –
Create amazing images that audience can readily share. Make sure they are perfectly optimized for Twitter, whether for mobile or for desktop.

5. Share your own story –
Be unique and original about your brand while keeping in mind the best practices to follow in using such social media platform.

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Discovering Tips To Start A Successful Twitter Chat

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-create-a-twitter-chat-4-success-tips/

Twitter is one of the many effective social media portals that business owners use to get the interest of their target audience. And one way to do this is to start a Twitter chat. However, not all Twitter chats have great audiences who participate. It is, therefore, essential that you discover tips to start a successful Twitter chat.

TipsTo A Successful Twitter Chat

Create a Twitter chat effectively

– Pick the right time to start a chat. Know the best time when your target audience are available to chat. This increases your chance for engagement. Use a tool to know the best time when your followers are most active.

– Choose and invite relevant people to participate. To make your chat more interesting and engaging, it should be informative. Invite people in your niche who can share some useful information with the rest of your chat participants.

– Include visuals that draw attention from your followers. This serves as an extra boost to connect with your followers and get their attention fast. You can make a custom images with a recap of some important chats so new chat participants can still read them.

– Use a management tool to streamline your chat. It can be hard to keep track of the hashtags you use, so using a management tool will help you stay on top of the conversation, thus, engaging more followers real-time.

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7 “Must-Monitor” Factors On Twitter

By SEOPartner

Source: http://www.socialbusinesstoday.net/twitter-analytics-the-only-guide-youll-ever-need/

Twitter has become so influential in world of social media that millions of users are using it daily. The proper use of Twitter does not end with tweeting information but by analyzing them in order to gain more traffic and reach wider audience. Below are 7 “must-monitor” factors that are important for your Twitter account:

Factors To Monitor In Twitter

Factors To Monitor In Twitter

1. User Engagement. Observe if your followers interact with your tweets. Keep an eye on “favorite”, “retweet” and mentions. Make sure to spend some time replying to your audience. They will appreciate it.

2. Impressions. These refers to the number of users who saw your tweets. This does not necessarily mean that they engaged (RT, mentions) but by just simply seeing them. This can help you analyze what time of the day you can schedule your tweets.

3. Audience. Once you get to learn about the users engaging or interacting with your tweet and the people who actually saw these tweets, next you need to know if these are the right users relevant to your market. If you have a business, you need to understand and make sure that your target audience are the once you need for the business. Always target a relevant audience so that they can help you share your content in their own private networks.

4. Potential Reach Of Audience. Once you recognized the relevance of your audience, make sure to check if your followers have the potential to bring you up. Target users that have a big number of followers.

5. Audience Response Rate. Your time to respond to your followers means a lot. This is a form of engagement that needs to be nurtured and give ample attention to. Remember that this is a form of communication and reaching out. If you’re not being responsive to your followers, they might eventually lose interest.

6. Analyze The Hashtags. Track analytics by using a specific hashtag. This can be used in campaigns and twitter chats. Businesses can gain so much from using this properly.

7. Online Traffic. Monitor and track the traffic coming in to your links and content. Analyze if users stay or leave immediately after clicking or accessing the website.

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Broaden Twitter Opportunities and Twitter Conversions

By SEOPartner

Source: http://www.seochat.com/c/a/social/twitter-traffic-increase-conversions-broaden-opportunities-twitter/

Using Twitter is a powerful way to get new audiences. Visitors will need continued engagement for them to stay on your page. Generate more leads and catch on new opportunities with these useful information:

twitter

Broaden Twitter opportunities and Twitter conversions

1. Convert social media traffic into leads by tweets with the highest click-through rates

2. Utilize the use of Twitter Cards to go beyond the 140-characters limit

3. Tweet at the right time. Use a tool to check when your followers are most active and schedule your tweets at that time.

4. Posting consistently to make your tweets visible.

5. Engage with followers

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