Source: https://www.searchenginejournal.com/form-emotional-connections-influencer-marketing/165252/
Your audience’ emotions play a big part in making a purchase decision. Acknowledging how and what they feel is the first step to analyze how you can get them to buy your products. To get the most of this strategy to bring more audience or customer engagement, follow these tips:
Influence Your Audience
1. Use exposure efficiently.
If you focus on large scale ways to influence, the exposure gets bigger too. A lot of marketers forget that big exposures does not always do good. Focus your efforts in mid-level niche influencers like bloggers or Youtubers relevant to your business and have a great number of followers. This kind of influencers have a better chance of answering questions and inquiries.
2. User a good value reward system.
Everyone can be an influencer in the marketing world. Pick the right people to market your brand and products. They may not always have a huge social following, but they have friends and family who could just be your next customers. Organize a rewards system that can encourage them to do more.
3. Allow them to do the talking.
The relationship between influencers and their audience is frequently stable. Give them the liberty to do their own ways of engaging their followers and allow them to create a self analysis.
4. Social Media Takeover.
Allow your influencers to take charge of your brand’s social media accounts for a limited time. This will help you interweave your brand story with a powerful story from the customer’s perspective.
5. Tell a good story.
Be a story teller and make your audience want to hear more.
6. Organize contests and giveaways.
Create the contest or giveaway in a way that will help people get in touch with their emotions. This way your audience will get more encouragement and engagement by knowing them more.
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