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Infographics are huge these days. They suit the Internet culture very well. Users are often very impatient and many prefer to skim content instead of truly committing to reading or watching it. Then again, some people are simply visual learners and learn best with something like an infographic.

Four elements of an effective infographic

It is also more compelling and attractive than other forms of content. It is easily reused and shared through an embed code, giving it a higher potential for going viral and boosting the traffic of your site. It is also a great marketing tool for your brand since it can show off your company logo and colors. For these reasons and more, it really behooves you to learn how to create a worthy infographic.

What makes a great infographic? Many marketing experts agree that certain factors must be present for an infographic to turn out well. They are strategy, copy, design, and promotion. These four form the pillars of a thoroughly effective infographic.

Strategy – For a solid strategy, you need to keep a few things in mind. For starters, you need to create your infographic with your target audience in mind. This will guide you to come up with something that they will like. For instance, you could answer a hotly debated question to grab their attention. Remember as well to keep it simple and focused. A confusing infographic really defeats its purpose. Make time as well to check out what’s already out there — first, to ensure that you don’t accidentally become a copycat, and, second, to make sure that you come up with something better.

Copy – When it comes to creating great quality copy, you need to start with coming up with a compelling title. It should be concise but fascinating. As for the content itself, remember to always check your facts, feature relevant information, use and cite reputable references, as well as match what the graphics show.

Design – It’s an infographic, so keep in mind to use more visuals than text. Your graphics should be attractive, but simple with a limited color palette — nothing too flashy or it may distract or turn off your audience. Keep to just one image style to make the entire content cohesive. While it may have plenty of information, the main message should be gathered at a glance. Make it viewable in several sizes, but be sure not to make it too wide or too long. Having to scroll up and down or left to right is tedious. Remember as well to make the entire thing flow with a hierarchy of information that’s easy to follow. Finally, include your logo.

Promotion – Be sure to make it easily shareable with an embed code. Post it on relevant social channels and get everybody you know and employ to share it on company and personal accounts.

There’s clearly more to infographics than meets the eye, and if you’re going to publish one, you might as well do it right. Let the above pillars guide you.

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