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A Guide For Managing Multiple Instagram Accounts

By SEOPartner

Source: https://www.entrepreneur.com/article/271023

Instagram announced that after the release of version 7.15 for Android and iOS, users can now switch between multiple accounts. Surely, this news will make social media managers and power users very happy since managing multiple accounts for brands has always been a laborious task.

Managing multiple Instagram accounts

Managing multiple Instagram accounts

A Guide On How To Add & Manage Multiple Instagram Accounts

1. Go to your profile page.

2. Click the settings icon in the top right corner

3. Look for the “Add Account” option.

4. Connect to another account by logging in.

5. After you have connected multiple accounts, you can switch between them by just tapping on your username at the top of your profile screen. Tap on the account you would want to manage. Switching between accounts can also be done by holding over the profile icon found at the bottom right of the screen from anywhere in the Instagram app.

Take note that Instagram will be showing you the profile photo of the account you are managing to make it easier for you to determine which account you are active on at all times.

Removing An Account

1. Switching to the profile you would like to remove.

2. Head over to your account settings.

3. Tap Log Out of (username).

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5 Great Ways Of Getting Leads And Sales With Instagram

By SEOPartner

Source: https://www.entrepreneur.com/article/275349

As compared to Twitter, Facebook, and Pinterest, Instagram remains closed off to a certain extent. Experts say that marketers are hesitant of using this platform because they are now knowledgeable enough on how to efficiently drive and measure sales from Instagram.

Getting sales from Instagram

Getting sales from Instagram

How To Get Leads & Sales From Instagram

1. Make use of pertinent hashtags – Think of hashtags as keywords. Use just enough to be discoverable. When including abbreviations used in your industry, consider checking what those abbreviations can lead to on Instagram. It is also important for you to analyse the best hashtags for your niche.

2. Consider where you link – Be very clear on what you want them to do on your site by linking your post to the most appropriate page. You can direct them to your latest blog post, store page, or to your “about” section.

3. Convey a story – Remember that Instagram is about creative visual storytelling. Also, text matters as much as the visual aspect of it. What will make them stick for your journey is the text. Visuals, on the other hand, will help draw people’s attention. Masterful crafted storytelling will definitely entice people to click on the link provided.

4. Know what the competition is doing – You need to have a clear picture of what will work and what does not. Better yet, create a different experience on your page. Also, consider reaching out to influencers or people with huge followings and make them follow your brand.

5. Go after sales directly – Occasionally, delight your customers by creating a special sale with a promo code. Bear in mind that your success will greatly depend also on your skilful copywriting and excellent offers.

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How To Use Instagram Hashtags To Increase Audience Reach And Engagement

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-use-hashtags-on-instagram-to-grow-your-reach/

All posts on Instagram include hashtags. As a business owner, you may ask, why should you always add hashtags on your posts? The answer to this is quite simple: with the use of hashtags, you can reach a wider audience and increase your followers. You can also do some market research on your competitors and easily connect with people who have specific interests.

improve audience reach through hashtags

improve audience reach through hashtags

Since hashtags are an important part of any Instagram marketing strategy, below are some ways to use them for your business:

Use the popular or currently trending hashtags. Leverage established trends by using popular or trending hashtags on your posts. Using these trending hashtags is a great way to develop an Instagram presence and improve one’s brand awareness. Some of the popular hashtags you can use for your posts include #photooftheday and #instalike.

Tap into the popular themes. Themes can show the fun side of your brand. Instagram, fortunately, has several popular themed hashtags that you can include in your Instagram posts. These include #TBT or #throwbackthursday and #motivationalmonday.

Introduce or promote your blog. Instagram is a great platform you can use to drive traffic to your blog. Use the hashtag #blogging on a photo of you writing or creating a new article. You can use the hashtag #newblogpost when you post an image about a newly published article on your blog.

Let people know what you’re doing right now. Telling people what you’re doing now is an effective way to make your Instagram account fresh and inspiring to users. Balancing business with fun is also a great way to create a following on Instagram. For posts of this kind, you can use hashtags like #amreading (if you’re reading a new book) or #amwriting (if you’re writing a new post for your blog).

Share motivational quotes with quotation-inspired hashtags. On Instagram and other social media sites, quotes are a tried-and-tested way to get traction and engagement for visual content. When sharing quotes on Instagram, don’t forget to add quotation-inspired hashtags such as #instaquote and #quoteoftheday.

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How To Make The Most Out Of Instagram Marketing

By SEOPartner

Source: http://www.socialmediaexaminer.com/9-instagram-tips-tools-for-marketers/

At present, Instagram has millions and millions of followers. As such, it is one of the best social media sites for business owners to use and be active in. Below are some tips and tricks you can follow to improve your Instagram content and boost online engagement:

Instagram marketing tips

Instagram marketing tips

Post images tailor-made for your target audience – As much as possible, post photos on your Instagram account that your target audience are already sharing and liking.

Enhance the photos you will post – Use an app like VSCO Cam (available for both iOS and Android) to brighten and enhance your photos. This app offers editing tools and preset filters to make your photos more visually attractive and fascinating.

Utilize text overlays on your photos – Come up with posts that have messages, graphics and designs that tell users something valuable and useful. You can use a quote connected to your brand, or an announcement about a new product, contest or sale.

Come up with a great caption for each of your posts – On Instagram, the most engaging brands use microblogging to tell a story in the caption. As a result, these brands see stronger engagement and create profounder connections with their audience. This then leads to more sharing, commenting and loyalty. If you’re having a hard time coming up with engaging captions, you can use an app like Hemingway. This app marks adverbs, passive voice, overly long sentences, etc.

Use the right trending hashtags – Boost your brand’s online presence and let your voice be heard in the top and significant Instagram conversations of the day by using the right hashtag and location tags. To know which hashtags are trending for the day, use Instagram’s Search and Explore feature. You can also look at related hashtags to make sure that you are selecting the most widely used variation before you post.

Add your link to your profile – There is only one place where you can add a live link on Instagram: your profile description. The trend on Instagram is to use the caption to point people to that link. Use this link strategically by referencing the link when you post a photo. On the caption, tell the users where it will go and why they should click it.

Interact with your audience – Interaction is critical to a healthy social media strategy. This is particularly important on Instagram because people increasingly look for information there. You don’t want to miss a moment to engage with a potential customer, so always check Instagram consistently or use a free tool like Iconosquare to keep track of comments and engage directly with your audience.

Share user-generate content – You can use an app like Regram (available for iOS) to re-share a customer’s photo of your product. You can also create your own hashtag and invite fans to tag your brand in their posts. You will get some great content to share and effortless referral marketing when they share their pictures with your network. You can also consider creating an incentive scheme for this purpose by including a contest or sharing some coupon codes.

Finally, schedule posts at the best times – Plan your posts in advance and schedule each one at a time when your target audience is most active and engaged. If you post consistently and at the ideal times, you will see a greater return in the long run.

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How To Use Instagram To Drive Traffic To Your Website

By SEOPartner

Source: http://www.socialmediaexaminer.com/how-to-drive-website-traffic-with-instagram/

Instagram is an important social signal of your brand’s market position. The shares and likes you get on Instagram are also key indicators of your brand’s following, relevance and popularity and can effectively serve as testimonial of your service.

But how can you use Instagram to generate traffic to your website?

  1. Place a website link on your bio. The most effective way to lead Instagram followers to your website is to use the “link in bio” strategy. You can include one clickable link in your bio, so don’t disregard this.
  2. Include a Call to Action on your Instagram posts. Design and post Instagram photos that instantly convert. By using the right app or tool, you can layer a call to action and your website’s URL directly onto a customized and appealing image.
  3. Place a URL in your uploaded videos. Various studies show that videos on Instagram generate three times more inbound links than image posts. As such, it’s certainly worthwhile to consider investing in a 15-second narrative.
  4. Consider investing in Instagram ads. When you invest in this platform, you can target the correct audience demographic through people’s interests. Clickable links on Instagram ads can give you the opportunity to be creative and let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.
  5. Finally, capitalize on the reach of influencers. In general, influencers easily capture the followers’ attention since they are recognizable and trusted for their product advice and reviews. You can connect with trusted influencers in your niche or industry to create effective and relevant Instagram content.

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How To Create An Authentic Social Media Brand

By SEOPartner

Source: http://www.clickz.com/clickz/column/2404858/10-ways-to-humanize-your-social-media-brand

To be able to attract followers on Twitter, Facebook, Instagram and other social platforms, you need to establish a brand that is authentic. Here are 10 ways to help you achieve that.

Social Media Brand

Create authentic social media brand

  1. Don’t hide behind a corporate logo but instead let your audience see that there are real people behind the scenes.
  2. Refer to your brand in the first person by using “we” or “I”.
  3. Speak in layman’s terms. Try to establish yourself as a credible authority without using buzzwords and jargon.
  4. Names are important so address others by name.
  5. As much as possible, share content in real time.
  6. Use pictures and videos.
  7. Have a sense of humor and share anything with your followers.
  8. Share others’ content to show that you are paying attention.
  9. Listen to what people are saying about you and your brand; take feedback seriously and respond to them kindly.
  10. Acknowledge mistakes.

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