Source: http://hotinsocialmedia.com/top-6-instagram-trends-to-follow-in-2016/
Using images to market your brand? Below are Instagram trends to keep an eye on and follow.
Trends to look forward to on Instagram
Stock Photography Growth
- Stock images will replace ordinary images.
- Expect to see a growth in stock photography. They are cheaper and better in quality.
- More are buying stock pictures to advertise their brand.
- Take advantage of stock photography.
The Rule of GIF Images
- More Instagrammers will use GIFs for brand promotion.
- GIFs images are engaging and interactive.
- More people will use GIF converter apps for animation.
Clickable Links Feature
- This picture-sharing platform will introduce clickable links.
- Expect this to be available on photo caption.
- Be prepared to get visitors to your website through your product shots on Instagram.
Multiple Accounts
- More online marketers will have multiple accounts.
- Use different accounts to promote your brand to a more targeted audience.
Guest Instagrammers
- This takeover approach will continue to grow.
- More businesses will reinforce brand authenticity through guest Instagrammers on their feeds.
- Invite one in your product launches.
Influencers Will Win Through
- Instagram is the forerunner of influencer marketing.
- For higher brand visibility and credibility, partner with these influencers.
