instagram tips — SEOPartner

Source: http://blog.business.instagram.com/post/141905589436/video-updates

Video ad campaigns are gaining more favour than static photo campaigns these days. On Instagram, it is seen that more people are watching videos. For you to increase brand awareness, include videos in your marketing strategy and activation plan.

Instagram tips and updates you should know

2 Video Updates On Instagram

Longer video – you can now share up to 60 second videos.
Multi-clip video – you can now create videos out of multiple clips from your camera roll.

Best Practices For Creating Videos In The Mobile World

Connect Quickly

Establish relationship with your audience fast by choosing a captivating title and thumbnail image.
Connect the video to your brand by using your brand theme – colors and images.
Spark interest by using product shots, scenes with action, or vivid imagery.

Sound Off

Design videos for sound off as more often these are auto-played without sound.
Captions, logos, and products can communicate your message visually.
Add a call-to-action button.

Try it out

Roll your videos to your target audience.
See how they respond and check your video metrics.
Experiment and make iterations to suit your business needs.
Recreate content specifically for your chosen platform.

Get started now.

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Source: http://hotinsocialmedia.com/top-6-instagram-trends-to-follow-in-2016/

Using images to market your brand? Below are Instagram trends to keep an eye on and follow.

Trends to look forward to on Instagram

Stock Photography Growth

Stock images will replace ordinary images.
Expect to see a growth in stock photography. They are cheaper and better in quality.
More are buying stock pictures to advertise their brand.
Take advantage of stock photography.

The Rule of GIF Images

More Instagrammers will use GIFs for brand promotion.
GIFs images are engaging and interactive.
More people will use GIF converter apps for animation.

Clickable Links Feature

This picture-sharing platform will introduce clickable links.
Expect this to be available on photo caption.
Be prepared to get visitors to your website through your product shots on Instagram.

Multiple Accounts

More online marketers will have multiple accounts.
Use different accounts to promote your brand to a more targeted audience.

Guest Instagrammers

This takeover approach will continue to grow.
More businesses will reinforce brand authenticity through guest Instagrammers on their feeds.
Invite one in your product launches.

Influencers Will Win Through

Instagram is the forerunner of influencer marketing.
For higher brand visibility and credibility, partner with these influencers.

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