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Why Your Website Needs Customer Reviews

By SEOPartner

Source: https://www.web-savvy-marketing.com/2016/03/benefits-of-customer-reviews/

There have been a lot of proof that shows the many benefits of having customer reviews and recommendations. Client testimonials have a direct impact on lead generation and sales. They can also help with your SEO efforts.

Customer review benefits

Customer review benefits

* According to a survey, 88% of consumers trust online reviews as much as they do personal recommendations

* According to an article at moz.com, online reviews influence 67.7% of respondents’ purchasing decisions.

* 54.7% of respondents admitted that online reviews are an important part of their decision-making process

How Reviews Help With Local SEO

* Consumer reviews validate a website’s reputation and highlight exceptional businesses

* Google encourages users to visit business sites that provide a positive user experience

* Reviews affect search rankings at a local level

How Reviews Help With Click-through Rates

* Sites with reviews and star ratings stand out and invite users to click through to the website

* They help increase visibility in search, resulting in traffic incease

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Best Practices When Remarketing To Someone Who Visited Your Website

By SEOPartner

Source: https://moz.com/blog/remarketing-to-people-that-have-already-visited-your-website-whiteboard-friday

For Moz’s Whiteboard Friday, Rand discussed how to get back in front of folks who’ve visited your website once but doesn’t convert, then leave, and goes on with their day. The answer for this lies on remarketing. To do this, here are a few best practices you need to apply:

remarketing best practices

remarketing best practices

  1. Employ smart burn pixels and burn pages
  • It’s not recommended to keep marketing to someone who has already completed that conversion process. So if someone finishes the checkout, don’t show them the ad anymore.
  1. Limit exposure or change the message (for your ad)
  • If someone sees your ad in the web as they are browsing, maybe three or more times, it may be time to create and show them a new message or wait for them to visit again before trying to advertise again.
  1. Customize based on behaviour and network
  • With both people and ad network becoming more sophisticated, compared to the basic remarketing strategy when it initially came out, customizing based on behaviour (actions of your visitor) and network can improve your click-through rates.
  1. Don’t assign 100% credit for conversions to a remarketing channel
  • Your remarketing channel is not an initial way of conversion but a way of recapturing folks.
  1. If you know you can convert from content or other sources, then don’t limit ads to sales
  2. Remarketing for other creative stuffs should also be considered
  • You can try remarketing for job ads, events, campaigns to influencers and etc.

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Why You Should Use Social Media For Your Business

By SEOPartner

Source: http://e27.co/3-reasons-businesses-use-social-media-20150904/

There is no denying the fact that social media today plays an important role in the stability and growth of any business. Social media not only allows for remarkable outreach and networking, but also permits interactivity that can provide various benefits to all businesses for different reasons.

Below are the top reasons why businesses should use and be active on social media:

• To have quick access to customer feedback. For any business, a healthy PR is a must. Different social media platforms provide end users a convenient and easy way to recommend your product or services or to rant about them. If you are active on various social media sites, you’ll be able to read, comment on and share the positive reviews or comments you get immediately. And even if you do get negative ones, you can deal with them instantly and hence, lessen its damaging effects on your business.

• To boost your discoverability, online presence and engagement. When you get more engagement from likes, comments and shares, your post will also get more visibility. The posts will be then be more visible to a wider audience and you’ll get a higher following. In addition, everything posted or shared on social media stays on Google forever. This will definitely help your SEO campaigns.

• It can help you create real-life connections. Lastly, social media encourages collaboration with and among people in real-life scenarios. Online leads to offline connections and as a result, you eventually get to build your loyal regular clientele, which is good for any business.

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