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4 Reasons Why You Should Never Ignore Your Marketing Data

By SEOPartner

Source: http://socialmedia.biz/2016/05/26/4-reasons-why-your-marketing-data-is-important/

Are you looking into your marketing data? Harnessing the right information ensures successful marketing campaigns. Wrong data on the other hand causes failed campaigns. Below are other reasons why you should never ignore your marketing data.

The importance of your marketing data

The importance of your marketing data

Filter out the reasons why you lost sales.

  • What went wrong along the way?
  • Why people opted for your competition?
  • Is your unique selling proposition aligned with your customers’ needs?
  • Plot your answers and build a stronger message to get more customers.

Discover your customer’s buying patterns.

  • Regularly check what’s working in your business.
  • Have consistent data to analyze.
  • What is the path your customers are most likely to follow?
  • Which solutions are bought?
  • Which types of audience are running from your campaigns?
  • Break down customer behavior and continue using something that worked before.

Understand what people want.

  • How did your target groups react to certain triggers?
  • Get ideas on the mob mentality in the market.
  • Understand their past behavior – actions, comments, etc.
  • Get insights and make your marketing stronger.

Know how you earned new customers.

  • How many customers did your campaign bring in?
  • What are their values?
  • How much did you spend?
  • Justify your spending, find your marketing ROI, and fine tune your next campaign.

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Marketing Tactics That Prompt Page Visitors To Abandon Your Website

By SEOPartner

Source: http://searchenginewatch.com/sew/opinion/2430645/five-reasons-why-visitors-will-abandon-your-website

Are you using clickbait to convince page viewers to stay on your site? This marketing tactic can lead to a very frustrating user experience. Below are 5 commonly used marketing tactics that could make visitors leave your website.

why visitors abandon websites

why visitors abandon websites

1. Displaying content in multiple pages

  • Endless pagination can become frustrating as visitors would refresh your page many times.
  • Ads between pages are impossible to close down on a mobile device.
  • List you content in 1 or 2 pages to retain user’s attention.

2. Pointing viewers to the wrong page

  • You can end up with a quick bounce rate if you direct them to the wrong content.
  • Drop visitors to pages where they can find what they want.

3. Asking for commitment too early

  • Viewers immediately close email pop-ups if they appear too early.
  • Asking for email early can turn off visitors.
  • Use cookies to select when a user can be prompted with a pop-up

4. Hiding your CTAs

  • Unseen call to actions on your site may frustrate a user who wants to take actions.
  • Make it easy for site visitors to complete specific actions.
  • Have your CTAs in a visible space.

5. Delivering a poor mobile experience

  • Mobile optimized sites are vital these days.
  • Consider responsive or adaptive design.
  • Deliver quality experience on a mobile device.

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Best Practices When Remarketing To Someone Who Visited Your Website

By SEOPartner

Source: https://moz.com/blog/remarketing-to-people-that-have-already-visited-your-website-whiteboard-friday

For Moz’s Whiteboard Friday, Rand discussed how to get back in front of folks who’ve visited your website once but doesn’t convert, then leave, and goes on with their day. The answer for this lies on remarketing. To do this, here are a few best practices you need to apply:

remarketing best practices

remarketing best practices

  1. Employ smart burn pixels and burn pages
  • It’s not recommended to keep marketing to someone who has already completed that conversion process. So if someone finishes the checkout, don’t show them the ad anymore.
  1. Limit exposure or change the message (for your ad)
  • If someone sees your ad in the web as they are browsing, maybe three or more times, it may be time to create and show them a new message or wait for them to visit again before trying to advertise again.
  1. Customize based on behaviour and network
  • With both people and ad network becoming more sophisticated, compared to the basic remarketing strategy when it initially came out, customizing based on behaviour (actions of your visitor) and network can improve your click-through rates.
  1. Don’t assign 100% credit for conversions to a remarketing channel
  • Your remarketing channel is not an initial way of conversion but a way of recapturing folks.
  1. If you know you can convert from content or other sources, then don’t limit ads to sales
  2. Remarketing for other creative stuffs should also be considered
  • You can try remarketing for job ads, events, campaigns to influencers and etc.

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Useful Social Selling Tips For LinkedIn

By SEOPartner

Source: http://www.searchenginepeople.com/blog/15091-social-selling.html

Today, there is a better way to achieve success in sales and it’s called social selling. This strategy focuses on engaging with your prospect directly, on their terms, and then positioning yourself as someone of value and one who can help them. Only social sellers stand a good of chance of building their personal brand, successfully connecting with more prospects and using technology to close deals faster.

Below are some tips that will help you achieve social selling mastery on LinkedIn:

  1. Build your brand – This means completing your personal profile on LinkedIn. Don’t forget to place a photo on your profile as well.
  2. Create your network – Build connections on a regular basis. Connect with and follow your peers, co-workers, current and past clients. They are your valuable connections who can endorse your abilities, make referrals and share some significant information.
  3. Interact with others – Increase your overall activity on the network. Like posts that you read, comment on posts and share informative articles, blog posts and other media directly with your connections. Be an information concierge, curating and sharing relevant information, instead of going for a hard sell or consistently boasting.
  4. Qualify your leads – Finally, gather intelligence and get a hold of new leads. To make sure you are above the competition, constantly research, organize and mine user-generated content to learn more about the clients you regularly sell to and will potentially sell to.

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