SEND ME REGULAR NEWS UPDATES

Keyword Targeting Tips And Tools To Gain Traffic

By SEOPartner

Source: https://blog.ahrefs.com/how-to-get-traffic-with-long-tail-keywords/

With the keyword targeting strategies today, a single keyword like “blogging” will not only have a larger volume, but also a monumental competition. If you want to garner specific views from people within the proper audience, on the other hand, targeting long-tail keywords is the way to go. Here’s why:

–           Using longer keyword phrases will bring specific consumers to your site looking for the things you offer. This may have lesser potential traffic, however, it produces higher conversion and quality of leads.

–           People who usually search using long-tail phrases are laser-focused and are ready to but what they want when they find it.

–           Beyond receiving targeted traffic, you’re also going up against less competition.

–           With these type of longer keywords, you won’t need to worry about ranking high in Google because the competition won’t be as fierce.

4 Tools for Finding Long-Tail Keywords

  1. Ahrefs Positions Explorer
  2. Google Keyword Planner
  3. SEMrush
  4. Keyword Difficulty Tool by Moz

Using long-tail keyword phrases, you are ensuring that the right audience having the right mindset of buying your product or getting your services see your content.

Wholesale SEO Services HERE

Using Google Analytics To Help You Find Your Keywords

By SEOPartner

Source: http://www.searchenginepeople.com/blog/15061-landing-pages-keywords-ga.html

Google has been successful from hiding keywords in Google analytics. Since SSL encryption is now being the trend of latest developments in internet search, it is understandable for Google to heighten up secure search to provide more protection to users. This is good for SEO industry since most webmasters will focus more on the business side of things rather than keywords and search results.

Keyword Research Tips

Keyword Research Tips

Looking for keywords in analytics data
The first thing to do is to go to find your most popular landing pages based on amount of visitors. You can do this by going to acquisition > all traffic > channels > organic search > landing pages. Next is to open webmaster tools to check the average position of your pages in search engine. Queries data in webmaster tools also provides you with keywords that people use to search for your site.

A Case Study
An auto repair shop receives traffic from its landing page more than their homepage. They found out that the content on that post is ever green, technical and very much relevant even if it was written 2 years ago. You can use SEMRush or keywordtool.io to see what keywords are used to drive traffic on your landing pages.

When crafting a topic for your blog, sometimes it is better to look for old pages that still receives traffic and popular in organic search. These topics are the ones you need to analyze and get patterns from to create ever green content that users would search for.

Top SEO Help HERE

Keeping Up With Latest Keyword Research Trends

By SEOPartner

Source: https://moz.com/blog/cant-do-keyword-research-like-its-2010-whiteboard-friday

Keyword research nowadays has been more complex. Search volume and impressions are two metrics that have been used for quite some time. As SEOs become more keen on every detail for ranking a keyword, more and more metrics have been integrated on how to select the right keyword for your site.

Keyword Reseach Tools

Keyword Research Tools

1. Adwords keyword tool is not showing all the data – this tool gives you an estimate on volume and impression figures. Take for example, a keyword can reach more than a million searches or it can go as low as 500 thousand searches on a single month. Google will eventually round this figure to the closest estimate, maybe around 700,000 to 800,000 monthly searches. You can use Google suggest or “related searches” located at the bottom of search results to see what keywords are being used by searchers. Visiting forums and asking information about what keywords would likely a person would be using can help a lot on keyword research.

2. Pages built for every keyword – avoid doing this since every user may use synonymous keywords trying to find the same content. Create one page that can cover keywords and key phrase that have the same meaning and intent.

3. Use the right metrics on your keyword research sheet

  • Keywords and volume
  • Difficulty – see which phrases that your current site will have a hard time to rank based on the top domains and link authority of your current website.
  • Opportunity – the opportunity of your site to rank for ads, location results and video results for a search query.
  • Business value – the value of each visit from ads in relation to the cost of the ad itself.
  • Requirements or options – check top search results if Google is favoring most updated website or top results contain product listings (ecommerce type of page).
  • Prioritization – selecting your top priority keywords for your title tags.

Wholesale SEO Services HERE

How To Do Competitive Analysis & Research In SEO

By SEOPartner

Source: http://searchenginewatch.com/sew/how-to/2406842/5-steps-for-seo-competitive-analysis-research

Most of us probably know that keyword research and competitive analysis go hand in hand, however, at what point do they exactly blend together for better results? What is the barrier to entry for my industry? What does my company need to realistically rank for, and how long will it take?

Here are tips that can work for you:

SEO keyword research and analysis

Keyword Research And Analysis

1. Identify the keywords to be used.

Conduct a keyword research that your site can target. Take note that these keywords should be realistic and achievable. Consider putting up a mindmap to organize your keyword concepts and buckets. Below are some of the ways to grow your keyword list:

– Find your competitors. Use SEMrush to see the list of keywords your competitors are ranking for.
– Use Spyfu to get a list of keywords they plan to bid for.
– Keyword planner is a great tool in finding possible keywords that your site can use.

2. Make a list of your competitors.
Take note of the sites that rank for the keywords you researched under your same niche. SEMRUSH is a reliable tool to use to find sites under the same industry.

3. Assess your competitors.
Once you trimmed down the list of your competitors, dig deep into their strategies by assessing their capabilities. You can use tools such as Juice Tool to gather basic data from each competitor. Data includes Link Velocity, Domain Authority, Inbound Links, Social Shares, Domain Age, etc.

4. Create optimized content and use the power of social media.
Take advantage of social media by syndicating your content. You can share updates in your social media pages to reach out to a broader number of audience. You can peek into how many followers they got in Facebook, Twitter, Google+, Instagram and more. This way, you can find new ways on how to gather more followers and study how to get engaged with them.

5. Conceptualize a powerful strategy.
Gather up all the data you have and start creating a strategy that is coherent with your research. Base all your undertakings on the data gathered and provide an intelligent plan of action. From links to content and user engagement, you will have a better picture of how to determine the right marketing strategies to improve your SEO.

Get Quality Search Engine Optimization Service HERE

A Few Tips To Make Google Your Bestfriend

By SEOPartner

Source: http://www.bizjournals.com/orlando/blog/2015/01/2015-seo-tactics-3-ways-to-make-google-your-bff.html?page=all

As stated in Forbes.com, “brands will realize it is SEO and content, not one or the other”. In the year 2015, experts say that keyword research and Meta tags will remain to be important while the key to success will be content marketing. Professionals predict that sites with unique content but are low in quality will suffer immensely. However, here are a few tips to make Google your best friend:

Google Strategy

1. Long-tail keyword searches
– These give users the chance to find more specific content when they run their search on Google. To know much better about your keywords and long-tail keywords, you will need to look into your Google Analytics and Google Webmaster Tools. You can find great information from these and they are free. Also, Google’s Keyword Planner is additionally a useful tool in helping you identify the long-tail keywords to target.

2. Mobile-friendly sites
– In 2015, it is vital to know if your site is mobile-friendly. Google had put heavy emphasis on mobile in 2014 when they tested mobile-friendly icons next to search results. Furthermore, they also added in a mobile usability section in Google Webmaster tools for businesses to see how their websites are performing on mobile devices as opposed to desktop users.

3. SEO department integration
– Other areas you may need to consider in 2015 are job function and focus. To achieve success, you will need to go beyond the days of separate departments (SEO, social and content). Integrating these 3 areas is the trend for 2015 since doing this will also make the business’s SEO person/department to integrate social and content development. Definitely, SEO will still remain this year, however, the emphasis of every SEO would be geared towards integration.

Wholesale SEO Services HERE